When an Instagram user has seriously taken up the promotion of his account, he periodically needs to view statistics that will allow him to obtain the data of interest and realistically assess the current situation of the profile. How to find out the statistics of an Instagram account will be discussed in the article.
Statistics on Instagram reflects the dynamics of users following and unsubscribing, the number of comments, likes, etc. As a rule, tools for viewing statistics are required for users involved in the professional development of their page, but, in addition, statistics will be of interest to ordinary users for whom maintaining Instagram is a pleasant hobby.
Below we will discuss three effective ways to view statistics on Instagram, each of which can be used depending on the situation.
Not so long ago, Instagram implemented the function of showing statistics for business accounts. The essence of this method is that the statistics will be available only to companies that offer various services. By linking the company's Facebook page and Instagram account, it will automatically acquire the status of "Business", in connection with which the page will receive a number of new features, among which will be viewing statistics.
A popular web service for tracking statistics. The service positions itself as a professional tool for analyzing one or more Instagram profiles, providing detailed and accurate data on user behavior on your page.
The main advantage of the service is that you do not need to have a business account to view statistics, so you can use the service in cases where you do not have a Facebook profile at all or want to view page statistics out of pure interest.
If you plan to use an Instagram account not for idle entertainment and not to communicate with friends and colleagues, but to develop your own business and receive income from this, you need to constantly monitor your work efficiency. Statistics on Instagram will help you evaluate the effectiveness of your actions.
Any account can provide the following information about itself: the number of likes, comments, subscribers, videos viewed, audience reach, total number of views of publications and stories. Based on the data obtained, the following important indicators can be determined: the rate of profile development, the average number of comments and likes, and the engagement rate (ER). It is on the basis of these indicators that various accounts are compared and ratings are compiled. These criteria are especially useful when ordering advertising from bloggers.
Also, based on this information, it is possible to analyze: which content subscribers like more and which less, which posts have a higher ER. In the future, this will be needed to build an effective content strategy: it will be necessary to make materials in the same style and theme. Which will increase the chances of a quick set of likes and comments.
How to view statistics on Instagram? If you start asking yourself this question and look for an answer to it, you can assess whether you are maintaining your profile correctly or if you need to change something. For example, you have a children's clothing store. Previously, you invited child clients to photo shoots, hired a professional photographer who made high-quality material for publications on Instagram. Now you have decided that it will be more pleasant for customers to simply look at things laid out on a beautiful background or hanging on hangers. Instagram account statistics online will solve this issue: which publications have higher rates, those should be used.
The answer to the question of how to check statistics on Instagram is also an excellent method for assessing the quality of work of hired specialists for advertising campaigns on social networks.
So, let's move on to the most interesting thing - how to make statistics on Instagram. There are two ways: use the standard functionality of the social network (you can only view your own profile) or use additional third-party resources (you can also track the profiles of other people).
How to enable statistics on Instagram for your own account? Business account functionality must be enabled. To do this, go to "Settings", then open "Account", section "Switch to company profile". Now we are on the Facebook page, where we need to create a page and fill in a series of contact details. Please note that you will only be able to see statistics for those posts that were made after enabling the business functionality for the profile.
So, the "View statistics" section is available only for the profile owner, it is located between photos and text material. After opening the statistics, you will see here a report on publications, which are divided into 2 categories: "Organic", "Promotions". For a more detailed study of statistical data, use the Instagram insights tool, which can be accessed through this icon: . This will open the following menu:
Posting metrics can be viewed for all posts that have been published since connecting to a business profile. For greater convenience, all posts here can be divided into categories: general gallery, photo materials, videos. Also, available publications can be sorted by time: within a week, month, year, 2-3 years, and so on.
The indicators here are similar:
The listed criteria allow you to determine which publications are the most relevant and interesting for users, and which ones are better to refuse. With the help of reporting, you can easily determine what to focus on and what material needs to be improved.
The functionality of the social network allows you to track and take into account the statistics of not only the profile in general and publications, but also stories that are saved for 24 hours. Stories statistics are available for 14 days, which is especially convenient when selling ads. All stories can be placed by the number of impressions, date, audience coverage, number of responses.
Live streaming has become the latest trend. You can evaluate their statistics in 2 ways:
To form the image of the target consumer, it will be useful to find out who most often visits your profile and is characterized by increased activity. Using the statistics tool, you can determine the age, location and gender of users, or rather the distribution of the audience according to these criteria. What is especially convenient, you can see who logged in more often during the week, during the day. Please note that follower statistics are only available for accounts with more than 100 followers.
With the help of the information provided, you can find out when users open the social network most often. Knowing the time, you can edit the publication schedule, adjust it to the rhythm of subscribers. Also, special algorithms carefully track the time of the greatest coverage and the greatest involvement.
So, we looked at how to view statistics on Instagram for free. However, often standard tools are not enough to develop a profile. For example, the "Statistics" section of the social network does not allow you to track the dynamics and growth. To do this, you will have to independently analyze tables and draw up graphs, which can take a lot of time. Also, you can’t track other accounts here, only personal, that is, there is no way to get a picture of competitors.
Let's analyze the most popular services for working with statistics, their functionality:
And if these services are not enough for you, then you can find suitable Instagram statistics services from an article on the EPICSTARS blog - an exchange for working with bloggers.
We looked at how to set up statistics on Instagram and how to use it, got acquainted with the most popular services. Each of them has its pros and cons. Try the demo version of each and choose the best option for yourself. If your audience has not exceeded 10-11 thousand, it is quite possible to get by with standard social network tools.
The social network Instagram attracts not only average users, but also business owners of various sizes. In order to promote a working account with high quality, you need to know the main pros and cons of your page. To do this, you need to monitor the statistics of the activity of followers on an ongoing basis. Not all installers know how and where to do it.
First you need to figure out what statistical information is on Instagram. This is the so-called dynamics of subscriptions / unsubscribes / likes / reposts / comments. In other words, any activity of your subscribers.
To view statistics on Instagram, you can use:
Here you will find the most necessary information about a personal page on a social network.
Step #1. If you do not yet have a personal account on the site, you will need to register on Facebook and create a new page. Beginners should be explained that a "page" in this social network is something like a "group", only with some differences. The page can be viewed by anyone, even an unregistered user.
How to create a new page? The user needs to decide on its category, indicate the address of a personal website and fill in the "About page" column. If you wish, you can do without uploading a photo. Next, you need to save the information, create a page and check everything through the old man on Instagram. Only representatives of official brands or famous people can create pages on Facebook. The administration of the social network blocks "fake" pages.
Step #2. To view statistics through Facebook, you will need to link the page. It is noteworthy that only one Instagram account can be linked to one business page. Instructions: go to the Instagram menu and select "Linked Accounts". Select the Facebook social network, fill in all the required data.
An Instagram page can be linked to both a personal Facebook timeline and a separate “Page”. In this case, you must select "Page you manage." In a similar way, you can link your account through your personal Facebook profile. The sequence of actions is intuitive.
To view statistics through Facebook, there is a special button. Now you have access to any information about the activity of subscribers and other users (reach, views, demographics and many other useful indicators that make it easier to control the page).
To quickly and easily view account statistics, there is a great site called Iconosquare.
It helps determine:
This information simplifies the maintenance of the profile and helps its owner to improve various strategies on Instagram. On the Iconosquare website, you can view popular photos on the page, taking into account the most "accurate" tags. In other words, you will always know the reasons for getting a post to the TOP and will be able to use these tricks when publishing the following posts. It is very comfortable.
This is another useful analog service for getting acquainted with statistics in a popular social network. Here you can view the TOP-5 photos that received the most comments and likes (separately for each request). There is also useful information related to applying filters to photos. It's all, and more, easy enough to track on the site. Statigram provides statistics on tags and users - a very nice bonus for those who like to always be aware of the smallest details.
This service, in addition to the traditional collection of statistical information, allows Instagram account holders to increase the number of followers on the page. It is immediately worth noting the fact that this service does not belong to the category of free features (the user will need special virtual coins purchased for real money). Coins can also be earned by completing various tasks.
The FollowMe mobile app is the most suitable option for smartphone owners. Useful service will always be at your fingertips, at any time of the day or night. Here you can calculate a list of those followers who have never shown interest in your personal profile. Of course, we are talking about likes and comments. Yes, this situation is common on the web.
If desired, all "indifferent comrades" can be deleted using a special button. This feature saves a lot of time and effort. Just imagine if you had to search for them manually in a huge list of people.
The application helps track the activity of friends, showing the exact number of likes and comments left by these people on the page. You can also easily find out which of the subscribers likes, but never comments on the posts. FollowMe also calculates followers who have unfollowed you, but continue to like/comment on posts.
As you can see, this popular application boasts a very rich functionality. Additional bonuses: the most popular publications for the week / month / the entire period of the account's existence are also indicated here. The activity of subscribers is shown in the form of graphs. This data can be viewed by the hour, which is very convenient for a detailed analysis of the current activity of other users in a particular profile. If the social network Instagram is used as a tool for promoting a business, the above-mentioned services will come in handy for its owner.
For people who want to monetize their personal page on a social network, it is important to keep track of all activity. The owner of the profile knows how many new subscribers have come over the last week, which audience views the photo and puts likes, whether the promotion program is working correctly. In this article, we will analyze in detail how to connect statistics to Instagram. The function is provided, but the procedure is carried out through Facebook.
Interesting! Facebook and Instagram have the same owners, so these media platforms interact closely. For example, you can log in using your FB login and password without going through the standard registration on Instagram.
If you use the profile not for business, but for the sake of communication, the statistics will also be useful, the connection will not take much time. Let's analyze what indicators the system shows:
The most important value is ER or engagement rate. You will find out what content your followers prefer and what posts you should opt out of.
SMM managers and advertisers pay attention to this data and decide whether to cooperate with you. You can get acquainted with the indicators through the official tool or use third-party services. We will explore both options.
To access the tool, you must have a Facebook community. When activated, you need to specify a group, you must administer it. If there is no public, create it according to the standard scheme. FB account prepared and community open? You can close the page on this social network and go to Instagram. The sequence of actions is as follows:
Done, to access the statistics, you must restart the application. Log in again to your profile. Now, under each post you publish on Insta, an additional function will appear. By clicking on the corresponding item, you can find out how many people have viewed the publication, which unique profiles have read the post, user engagement is also displayed - comments and likes.
You can also find general information on your page. The screenshot above shows the new option that will appear in the account after the reboot. Click on the icon located at the top. There is a "Views" section.
If necessary, you can familiarize yourself with a comparison of the indicators of the current and last week. The tool allows you to find out if the correct promotion program is selected for the page.
Another useful feature is determining the change in the influx of followers. The system will show for which period the most users subscribed. The option also provides general information about followers: age range, predominant cities where your followers live. To get this information, tap on the “More” item.
For effective page management, statistics are also provided for visiting your followers of this social network. You will find out what time of the day is the most active. You can post a few minutes before the peak so your photos and videos don't get lost in the public feed.
As you can see, the function is useful for business accounts and blogger pages. Now readers know how to enable statistics on Instagram. Put your knowledge into practice. Tell us about the challenges you're having in the comments, or share your method for studying Instagram visitor metrics.
Use third-party services if you don't want to interact with FB. They provide more indicators than the standard mechanism, but as user reviews show, Facebook tools are enough. For example, you can take Popsters.ru, which provides a free trial week, the use of the service is paid, the prices depend on the selected site.
Also, third-party services are used to analyze the activities of competitors. Similar sites work according to the same scheme, you can easily find analogues through any search engine. Registration is usually not required - authorization through any social network is enough, in our case, Instagram.
There are also more advanced versions of the tool that are required for professionals involved in promotion and advertising. To begin with, we recommend mastering the standard mechanism described in the first instruction. If the functionality is not enough, you can always switch to other services. Done, we figured out how to enable statistics on Instagram. All actions in this media platform are performed intuitively and do not require the skills of a computer specialist.
People involved in active public activities are well aware of how useful an Instagram account can be. It allows you to engage in marketing, promote brands, conduct various forms of propaganda, and popularize your activities. A well-promoted Instagram account can become a “gold mine” that attracts many fans, friends, advertisers, and clients to you. In tracking the effectiveness of such an account, maintaining its statistics is invaluable, allowing you to monitor the number of visitors and likes, the time your guests are active and their characteristics (age, geography, gender, and so on). In this article, I will talk about the ability to analyze statistics on Instagram, and what tools will help us with this.
As you know, the Instagram application initially has a rather meager statistical functionality, offering the user a minimal set of statistical tools in the form of the number of likes, the number of subscribers, and so on.
The purchase of the Instagram application by the Facebook social network has significantly expanded the capabilities of this application. Thanks to the update released at the end of August 2016, the Instagram functionality was replenished with improved tools for collecting statistics, including displaying the number of unique visits, the number of views, engagement numbers, gender division of visitors, and so on.
These statistics are currently available for business and "creative" accounts (company, artist, blogger, photographer et cetera) associated with the page of the corresponding Facebook account. Your Instagram account must be linked to such a Facebook page, and only in this case you will be able to see your statistics on Instagram.
This service is provided absolutely free of charge, opening up wide opportunities for analyzing statistical information, developing an optimal marketing strategy, developing ideas, promoting memes, and so on.
In addition to the mentioned “free” Instagram-Facebook link, there are also other network tools that allow you to keep fairly detailed statistics on your account (Picalytics, Iconosquare, Socialblade, Popsters, etc.).
In most cases, they are of a paid nature (fee for services ranges from 5 to 30 dollars per month), providing various forms of statistical information. How to work with some of them I will tell below.
As I mentioned above, in order to work with statistics on Instagram, the user must own a business page on Facebook.
Usually, working with them involves initial registration, linking to the desired Instagram account, and a subsequent demo set of statistical functions.
For a full-fledged toolkit of these services, it is usually necessary to pay the amount specified by the developers.
Click on "Download"
You will receive quite detailed statistics of the selected account (user activity by day of the week, likes, ER, number of publications, and so on), it is possible to generate a general statistical report in PDF formats.
This service also allows you to collect statistics on Instagram, including the dynamics of changes in the number of subscribers (including in relation to any time interval), the dynamics of likes and comments, the display of subscribers' comments on the latest posts, and so on.
The Picalitycs service will allow you to get fairly detailed analytics for your chosen Instagram account. This analytics includes more than thirty different parameters, including the activity of subscribers, the best time to post, trends, audience geography, the reach of subscribers, who unsubscribed from your account, and so on. The functionality of the service is paid, the monthly amount for using the capabilities of the resource is $ 5 per month (for the first time, you will have access to the main demo features).
To work with the service, go to picalytics.ru, click on “login” (you can use the login and password of your Instagram account),
After completing the registration and selecting the account you need for tracking, the service will analyze the statistics for the account you have chosen and send an email with all the processed information.
Depending on your needs, you can choose both paid and free network tools, but in most cases it will be enough to use the statistics collection capabilities of Instagram itself, tied to a user's Facebook account.
