- iPhone X. According to media reports, several hundred people gathered near the brand's store on Tverskaya, wishing to be among the first to purchase a new product. The representative of the store said that such a stir happened for the first time.
According to eyewitnesses, the traffic police was forced to restrict traffic in the extreme right lane of Tverskaya Street, putting cones on it, which led to a traffic jam in the direction of the Belorussky railway station. However, the department denied this information. The press service said that on Tverskaya Street near the store there are two tow trucks and a patrol car.
“Other cars have to go around them. There are no cones [limiting traffic]," the press service explained.
The line outside the store on Tverskaya began to gather a couple of days before the official release of the iPhone X. Young people, armed with folding chairs and colorful blankets, were on duty near the entrance to be closer to the front of the line. It was reported that among them there are not only Muscovites, but also residents of other cities who came specially for the novelty.
In addition, some participants in the queue admitted that they specifically took places in order to resell new gadgets later.
Sales started at 8 am - then they began to let the first visitors. The store was reassured that there were more new iPhone Xs than people in line, so there should be enough for everyone.
The cheapest" iPhone version X costs 79.9 thousand rubles, however, it is noted that the 256 GB model in space gray color is the most popular among buyers, which will cost Russians 91.9 thousand rubles.
Not everyone is ready to stand in line in sub-zero temperatures, so some Apple fans have decided to pre-order or buy the iPhone X online. Unfortunately, over the past few days, more than 500 fraudulent sites have appeared on the network that offer to buy a new iPhone - this is stated in a press release from Group-IB, a company specializing in information security, received by Gazeta.Ru.
“Scammers follow all trends. In the wake of rush demand and difficulties in obtaining orders, hundreds of suspicious resources have appeared. In the best case, they will bring you a fake phone, in the worst case, scammers will steal money, confidential data and infect your device with a virus. After the official start of sales, the number of fraudulent sites will only increase,” commented Andrey Busargin, Director of Brand Protection Group-IB.
Fake sites offer to buy the iPhone X at a bargain price - almost 30% lower than the cost from official retailers - 100% prepaid. After data entry bank card the declared cost of the gadget is deducted from the account, the money goes to the scammers, and the victim is left with nothing.
The potential damage from such sites was estimated by information security experts at $34 million. Group-IB recommends making purchases only on the official websites of brands and not trusting low prices on the Internet.
The new iPhone 8 and iPhone X models were presented at the official Apple presentations September 12, 2017. iPhone 8, outwardly resembling the previous iPhone 7, immediately found itself in the shadow of the top ten, the demand for it was rather small, including in Russia.
On the day of the start of sales, September 29, only about 30 people gathered at the Moscow GUM, who wanted to buy the G8. In other countries of the world, the situation looked similar - on average, from 20 to 100 people were on duty at Apple points of sale.
Analysts attributed the low interest in the new gadget to the fact that people are waiting for the iPhone X, which looks more attractive from several points of view. First, he has new design- minimal bezels, a vertical rear camera and the lack of a mechanical home button that all previous iPhone models had. In addition, instead of the obsolete Touch ID sensor, the new iPhone X has a built-in Face ID face scanner, with which the smartphone “recognizes” the owner.
Summary topic on the start of iPhone X sales in Russia.
November 3 at 8:00 Moscow time, official sales of the iPhone X began. Is there a demand among Russians for such an expensive smartphone? Is it really behind a device costing from 80 thousand rubles. long lines lined up? Where to buy iPhone X without queues? How to save up to 20 thousand rubles. when buying an Apple flagship? All these and other questions related to the start of iPhone X sales in Russia were answered in this article.
Apple fans stay true to themselves. On November 1, two days before the start of sales, the first buyers took their places in line for the iPhone X at the re:Store store on Tverskaya Street in Moscow.
By the morning of November 2, a live queue of more than 500 people was organized at the store. This excitement is explained not only by the small number of iPhone X that arrived in Russia as part of the first batch, but also by the fact that this re:Store store will be the only one that will open at exactly 8 am Moscow time on November 3 and will start selling the iPhone X. This is where those who want to buy an iPhone X will be able to do it before the others.
Apple fans are very die hard. The queue for the iPhone at re:Store is on a rolling basis, and those who want to purchase the iPhone X among the first need to be in front of the store at 6 am, when employees begin distributing coupons for the purchase. In the best traditions of the Apple Store, folding seats are installed at the Tverskaya store, on which people who will become one of the first owners of the iPhone X in Russia sit under several rugs.
On November 2, it was cold in Moscow, down to -3°C. But this did not stop persistent Apple fans. 
A lot of snacks. Queue with real fans Apple technology share and outbid, the so-called campers. On their behalf, mostly students speak, who are quite in large numbers and are in front of the store waiting for the morning of November 3rd. Campers work professionally, replacing each other every few hours. We even managed to capture the announcement of the next such shift on video.
Modest start of sales. It is very remarkable that in the case of the iPhone X, re:Store executives did not dare to organize some kind of special platform for smartphone sales. Most recently, at the end of September, re:Store sold in Russia on a grand scale, having organized a platform in GUM. Alas, there were no G8 great demand. Apparently, the management of re:Store decided not to take risks again (after all, renting a place in GUM is expensive) and start iPhone X sales more calmly. Looking at the queues for the latest Apple smartphone, it should be noted that in the case of the iPhone X, a specially designed sales area would be most welcome.
Also what, everywhere-everywhere deficiency? The interest of Apple fans in the iPhone X is huge, even despite the high cost of the smartphone. However, the iPhone X can be ordered without any problems with next day delivery at “ Svyaznoy" or " M Video“. And it is really possible, we have seen on.
Already bought an iPhone X? Share your impressions in the comments and in our group in “ In contact with “.
Apple rarely launches sales of its new smartphones in Russia at the same time as other countries from the so-called first wave. However, the iPhone X will arrive in Russia on the same day as in the US, Japan, China, Canada and other countries where iPhones usually start selling the earliest. It will happen November 3rd.
The full list of countries of the "first wave" is as follows:
Australia, Austria, US Virgin Islands, Andorra, Bahrain, Belgium, Bulgaria, UK, Hungary, Germany, Guernsey, Greenland, Greece, Denmark, Jersey, India, Ireland, Iceland, Spain, Italy, Canada, Qatar, Cyprus, China, Kuwait, Latvia, Lithuania, Liechtenstein, Luxembourg, Isle of Man, Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, UAE, Poland, Portugal, Puerto Rico, Russia, Romania, Saudi Arabia, Singapore, Slovakia, Slovenia, USA , Taiwan, Finland, France, Croatia, Czech Republic, Switzerland, Sweden, Estonia and Japan.
The list of countries for the “first wave” of iPhone X sales has been significantly expanded compared to the iPhone 8 and iPhone 8 Plus. It includes 56 (!) countries. This suggests that Apple has made a big bet on the iPhone X.
Apple's intention to start selling the iPhone X in so many countries and OLED production problems are the two main reasons why the iPhone X will definitely be in short supply. And this is not the guesswork of analysts. Apple announced this itself, warning that only the most agile will be able to buy the iPhone X.
Apple has made this warning official. In its latest press release, the company said:
Stocks of iPhone X in stores will be limited and will go to buyers who come among the first.
Interest in the iPhone X among Russian Apple fans is huge. The first batch of smartphones with delivery on November 3 was sold out on pre-orders in less than five minutes. Just an hour after pre-orders began on October 27, iPhone X with any amount of memory and in any color had an unpleasant “5-6 weeks” in the “Delivery Date” column.
There is a third reason why not everyone will be able to buy an iPhone X in November. Apple that the company underestimated the demand for its new smartphone. Apple did not expect that there would be so many people willing to buy the iPhone X.
iPhone X delivery time is 5-6 weeks only in Apple online store. Authorized Apple retailers in Russia have much better deadlines. We studied the offers of all the leading Apple partners in Russia and came to the conclusion that it is easiest and most affordable to purchase the iPhone X from them.
Luckily, retailers aren't jacking up prices and are offering pre-orders for the iPhone X (shipping until November 11th) at the following prices:
Both Apple and its authorized retailers in Russia will keep the prices announced above for the iPhone X for a long time. Apple, with the highest degree of probability, until next fall, and its partners at least until new year holidays. In other words, buying a "white" iPhone X cheaper in the near future will not work.
But on the purchase of "gray" iPhone X you can really save a lot. Two to three weeks after the start of official sales of the iPhone X in Russia, smartphones purchased abroad will be brought into the country. According to the latest market analysis, such models will be sold for 10-15 thousand rubles. cheaper than the official price.
“Grey” iPhone X will become noticeably cheaper than “white”, but not immediately. In the early days (or maybe weeks), the “gray” iPhone X will cost more than the official price due to the shortage. According to one of the Moscow resellers, in early November, the “gray” iPhone X with 64 GB of memory can be purchased for 99,000 rubles, while the official price of this model is 79,990 rubles. The iPhone X version with 256 GB of memory will be sold for 111,990 rubles. (official price - 91,990 rubles).
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Technologies
Apple Corporation recently introduced to the public its new brainchild - a smartphone. iPhone X, which boasts facial recognition and impressive data.
This model has also become the most expensive smartphone Apple.
The company decided to name new model of his smartphone is X (it is worth reading not "x" but "ten"), since this Roman numeral symbolizes the 10th anniversary of the presentation of the very first iPhone, when Steve Jobs himself presented the world with a new smartphone.
The presentation took place in the new theater, which was named after Steve Jobs. Apple is headquartered there in Cupertino, California.
In the hall, people showed great interest in new products from Apple (including an updated headset AirPods, Apple TV, New watch Apple Watch 3 , as well as improved versions of last year's smartphones - iPhone 8 And iPhone 8 Plus), but there was no big applause.
The new smartphone turned out to be much more progressive than Apple fans expected. In recent years, the company has been accused of being rather slow in adopting new technologies. For example, she decided to introduce wireless charging right now, although Samsung did it a couple of years ago.
It is also worth noting that without the already traditional home button, the new iPhone X has become very similar to new samsung Galaxy Note. Although gesture control instead of the usual button may seem like an interesting solution to many.
Is this smartphone really revolutionary? Let's figure it out.
Price:
In the US, the youngest iPhone model X will cost $999.
In Russia - 79990 rubles.
Start of sales:
Sale new iPhone X will start on November 3rd in both the US and Russia. Pre-orders in the US will start on October 27th.
Apple decided to equip their device with an OLED display, although they had previously eschewed this. The choice fell on such a display, as it is more compact and energy efficient.
* The screen occupies the entire front panel, except for a small island on top.
* Diagonal is 5.8 inches.
* Screen resolution 2436×1125 pixels (458 ppi).
* HDR support available (Dolby Vision and HDR10 formats).
* For the first time, there is no physical home button on the screen.
* There is a 3D Touch function (depending on how hard you press the screen, you can perform different actions).
* There is True Tone technology - now it is more convenient to read from the phone, and your eyes are less tired. Also, the user's eyes quickly adapt to the screen in the dark, which means there is less load on them.
On the already mentioned island at the top of the screen, you can find a speaker and a lot of sensors and cameras that are part of the face scanning technology - FaceID.
*iPhone X received new feature face recognition. This means that the user will be able to unlock the smartphone after the device scans his face.
* According to the company, the face scanner will work even in the dark. This was made possible thanks to an infrared scanner.
* Face technology The ID is also used to confirm payments.
How else is FaceID technology used?
Improved front camera
The new selfie camera captures better self-portraits thanks to TrueDepth technology, which projects 30,000 dots invisible to the human eye and then analyzes those dots to create an accurate facial depth map. The camera creates a bokeh effect in the background and the effect of a studio lighting face.
Creating Animoji
The camera is able to instantly analyze the movements of 50 different facial muscles, and based on the result, create animated emoticons, while adding your voice. Simply put, if you smiled, then the phone will create a smiling animated cat, dog or unicorn, if you made a sad face, then the animoji will be sad.
On this moment There are 12 animoji available, including cats, dogs, plus a new rainbow unicorn, an alien, and a poop (yes, you can make poop sad or smile depending on your grimace on your face).
* Oleophobic coating - it repels grease from the touch screen.
* Glass on both sides of the case is reinforced by 50%.
* The case has protection against moisture and dust (IP67 standard).
All these innovations in the case and the screen the company called Super Retina HD.
On September 12, 2017, Apple released a new smartphone called the iPhone X, or the iPhone 10 as it should be called. Thus, the company celebrated the tenth anniversary of the existence of this product. The flagship received a completely new, unlike any of the company's current smartphones, but the screen and cameras deserve special attention. But let's talk about everything in order.
The characteristics of the novelty really impressed everyone, both Apple fans and haters. Frameless screen, over powerful processor and other innovations shocked even the most blatant skeptics. Below you can see the detailed specifications of the gadget:
| Display | 5.8-inch, OLED, 2436 by 1125 pixels, pixel density 458 ppi, body ratio 81.49%, contrast ratio 1000000:1, maximum brightness 625 nits, HDR10/Dolby Vision, True Tone, DCI-P3, 3D Touch. |
| CPU | Apple A11 Bionic, 64-bit, 2.5 GHz, 6 cores, 10 nanometers, Neural Engine, M11 coprocessor |
| OS | iOS 11 |
| Memory | 3 GB operational and 64/256 GB permanent |
| cameras | Dual main with 12-megapixel sensors, aperture of the first f / 1.8 and f / 2.4 of the second, double optical stabilization, LED flash, 2x zoom, support for 4K video at 60 FPS and 7-megapixel front TrueDepth with HDR support, screen flash Retina Flash and portrait mode |
| Battery | Non-removable Li-Po with fast charging support, 21 hours of talk time or 60 hours of music listening |
| Connection | LTE Cat.16 up to 1.2 Gbps, Wi-Fi 802.11ac, Bluetooth 5.0, NFC, GPS/GLONASS, Lightning |
| Other | Wireless charger(Qi), IP67, Apple Pay, Siri, stereo speakers |
| Equipment | Lightning headphones, Charger, cable, traditional Lightning to 3.5 mm adapter |
| Dimensions and weight | 143.6 x 70.9 x 7.7 mm and 174 grams |
| Start of iPhone X sales in Russia | November 3, 2017 |
| Price | from 79 990 rubles |
| Pronunciation | iPhone 10 (Ten) |
All information in the list is correct. Now we will take a closer look at the features of the flagship.
Cupertino equipped Apple iPhone 10 frameless OLED display with a physical resolution of Super Retina 2436 x 1125 pixels, added support for HDR10, True Tone, as on iPad Pro, and 3D Touch. The maximum screen brightness is 625 nits, and its ratio to the body is 81.49%. The glass surface has an oleophobic coating that repels moisture and fingerprints.
In addition, the new Super retina display allows you to view HDR content in Netflix and YouTube. 458 dpi pixel densities and DCI-P3 color space guarantee a premium iPhone X experience.
The iPhone X relies on absolutely new processor A11 Bionic, which has six 64-bit cores. They operate at a nominal clock frequency of 2.5 GHz and are equipped with a high-performance graphics accelerator. It also has an M11 coprocessor and a neural engine on board, the characteristics of which allow machine learning and artificial intelligence to work.
The chipset itself is manufactured using a 10-nanometer process technology, which can significantly reduce power consumption, but also improves smartphone performance at the same time. Thanks to the Apple A11, the iPhone 10 is faster than some Macbook Pro 13” 2017. Inside is also 3 GB random access memory, 64 or 256 GB of internal memory for the user's choice.
This iPhone model comes with a pre-installed operating iOS system 11, which will be released on September 19th.
iPhone 10 received a pair of 12-megapixel main camera modules with dual optical stabilizer. The first has an aperture of f/1.8, and the second - f/2.4. These are good indicators among the current mobile solutions. Front-camera has a 7-megapixel lens with support for screen flash Retina Flash and HDR.
The main camera provides the functionality of the smartphone in the field of augmented reality. The ARKit tool is already available to millions of users, but the iPhone X brings it to new level thanks to the TrueDepth front camera and, obviously, the rear one.
Inside the metal-glass case is a Li-Po battery. Thanks to him, according to the manufacturer, the iPhone X works 2 hours longer than the iPhone 7. It will last 21 hours in talk mode, and 60 hours in music playback. Apple equipped it with fast charging, although the bundled power adapter will not be able to provide enough power. Therefore, we will have to buy a charger from a MacBook.
In many countries around the world, including Russia, the brand new iPhone X went on sale on November 3, 2017. A week earlier, on October 27, pre-orders officially started. It is available in two different options body design: silver and space gray.
iPhone price X in Russia at the time of sales was 79,990 rubles for the basic configuration with 64 GB of internal memory, and the top one with 256 GB was priced at 91,990 rubles. Behind fast charging you will have to pay a minimum of 3590 rubles. And wireless will cost about the same amount.
The phone supports LTE 4G Cat.16, which means that the maximum transfer rate is 1.2 Gbps. Also on board is fast wifi 802.11ac, Bluetooth 5.0, NFC and GPS/GLONASS. Of course, iPhone X is compatible with the Apple Pay mobile payment system.
The most profitable and reliable option to buy an iPhone on AliExpress, while it costs 64,950 rubles there. Already 2147 people have bought this way only from this seller! After all, you don’t have to wait a month for it from China, as there is a TMall project that sells goods that have already been brought to Russia. So, if you are in Moscow, then the courier will bring the phone on the day of the order, and in any region the delivery time is from 2 to 5 days! This official phone numbers With official guarantee from Apple.
But you can buy even cheaper if you return the cashback for your purchase using LetyShops.
But he fell in price not only on Ali, but also in other stores:
1. С-store - 69 990 rubles
2. Beeline - 65 000 rubles(Considering, a discount of 5000 rubles with a promotional code up to September 30th!)
3. Messenger -
At the start of sales, the cost of last year's flagship iPhone 7 and 7 Plus in the Apple online store for Russian users was 56.99 thousand and 67.99 thousand rubles. respectively (for models with a memory of 32 GB). The most expensive version of the iPhone 7 Plus with 256 GB of memory cost 85.99 thousand rubles.
The official supply of Apple products to Russia is carried out by the local division - Apple Rus LLC, 99.5% of which is owned by the Dutch Apple Holding B.V., the remaining 0.5% - by the Irish Apple Distribution International. Some retailers enter into direct contracts with the Russian "daughter" of Apple for the sale of products. Such contracts, for example, have retail chains mobile operators MTS, MegaFon and VimpelCom (Beeline brand), as well as M.Video and Re: Store networks. There are also official Apple distributors in Russia - these are diHouse, Merlion and OCS, a representative of one of the online retailers reminded RBC. Through them, for example, Ulmart, Ozon, Eldorado work.
In 2014, Apple first began to advertise its smartphones in Russia. Then, according to the industry publication AdIndex, the manufacturer spent 188 million rubles to promote the iPhone. VAT included. For comparison: the advertising budget of Apple's main competitor is Korean Samsung Electronics - was an order of magnitude larger that year - 1.87 billion rubles. However, Samsung advertises in Russia not only smartphones, but also all the rest of its products - household appliances, video and audio equipment, etc. Apple, as follows from Mediascope's data, promotes only the iPhone in Russia. Last year, according to AdIndex, 572 million rubles were already spent on iPhone advertising.
Sales of the new iPhone this year will also be accompanied by a campaign on TV and in outdoor advertising, representatives of two media companies aware of the advertiser's plans told RBC. According to them, iPhone X ads may appear in November. A representative of the OMD Optimum Media group, which buys advertising for Apple in Russia, declined to comment.
Apple traditionally does not disclose figures by region. It is only known that worldwide in 2016, iPhone sales amounted to 211.88 million units, which is 8% less than in 2015. Apple's revenue from this product decreased by 12% to $136.7 billion. In the third quarter of fiscal year 2017 (ended July 1), Apple sold 41.03 million iPhones worth $24.85 billion, up 2% in unit terms. than for the same period of 2016, in monetary terms - by 3% more.
The revenue of the Russian subsidiary of Apple, according to SPARK, in 2016 amounted to 123.56 billion rubles, which is 1.7 times more than in 2015. The company's net profit for the last year amounted to 6.45 billion rubles.
Apple quotes on NASDAQ during the presentation grew by 1.5%, to $ 163.9 per paper, but after its completion the price was corrected
