The share of this search engine in the Russian segment of the Internet is more than 50%. Every day the system processes millions of user requests and helps make hundreds of thousands of transactions. Search engine promotion of a website in Yandex guarantees a significant share of the success of any company. Contact Demis Group and you will receive targeted traffic to your website from the TOP 10 search results!
The first thing to consider when working with the Yandex search engine is the longer indexing period compared to Google. Be prepared that it will take quite a long time before new articles and links are taken into account for ranking purposes.
When ranking, Yandex pays great attention to the quality of the resources themselves. Even a well-optimized website with SEO-relevant content may rank far below the TOP 10 because the search engine considered the information on it to be of insufficient quality. Nevertheless, traditional methods search engine promotion remains an important component of website development for Yandex.
Let's consider the main factors that help promote a website to the TOP, and indicate their features when working with the Yandex search engine.
Identifying and eliminating technical errors, setting up correct operation are some of the main stages of resource development. Incorrect actions can lead to its exclusion from the search engine index and, as a result, negate all other promotion results. Yandex itself gives the following recommendations for technical optimization:
Reduce the use of redirects to a minimum. Excessive automatic redirection will significantly complicate the site indexing process. Use them only if page addresses change for technical reasons. In this case, you only need to use 301 redirects.
Set up a correct 404 response for non-existent pages. It is unacceptable to replace a classic page with a 404 error with stub pages with a 200 response. Such pages are perceived by the search engine as real, and it does not remove them from the index, which leads to slower indexing of useful content.
Debug and monitor the operation of the site engine. Often sites fall out of the search engine index due to problems associated with the engines of these sites. For example, the most common mistake is the appearance of a large number of duplicate pages due to incorrect setting scripts. It is expressed in the fact that the same pages have different addresses when you go to them from different sections of the site. The abundance of duplicates leads to a decrease in the site’s position or its exclusion from the index.
Develop and maintain a clear structure on the site. Each document must belong to a specific section. This will not only simplify indexing and help more effectively promote the site in the TOP of Yandex, but will also give users the ability to easily navigate. Try to navigate using the standard HTML markup format - the ‹A› tag. If the site uses other technologies (JavaScript or Flash), duplicate all links implemented through scripts in regular text. This will greatly simplify site indexing.
For large websites with many pages, it is recommended to use a so-called sitemap. This is a special service file with information about the pages of the site. Yandex allows you to download a sitemap via special service for webmasters - Yandex.Webmaster.
Use the Robots.txt file to limit the indexing of service information, as well as duplicate pages and automatically generated pages (for example, search results) of the site. The abundance of such pages significantly reduces the speed of indexing the main content. You can check whether the file is filled out correctly using a special service.
Use only static pages that do not contain a session ID. It is better if such pages include information about what is on the page (for example: www.sait.ru/katalog_tovarov). This will allow users to navigate your site more easily.
Recently, Yandex has stepped up its fight against different types spam on pages and increased requirements for content quality. The main requirements for the site content are:
Of course, the relevance of the content still plays a big role. But now it’s not enough to just add keywords to the text. Even properly optimized text will not have the desired effect if users find it uninteresting.
Understand whether users find necessary information or not, allows a special statistics service - Yandex.Metrica. This tool makes it possible to conduct a comprehensive assessment of the resource and identify the main problems based on the reactions of real visitors.
So, for example, if the bounce rate of a page is high, it means that users are not finding the answer they were expecting and the page needs to be redesigned. In this case, the problem may not be so much the low quality of the content as the form of its presentation. Simple text, lack of illustrations and infographics can negate all the copywriter’s efforts to write interesting material.
At the beginning of 2014, Yandex abolished the influence of the link component in a number of topics. This marked the beginning of a new era in website promotion. Now resources related to the commercial sector are evaluated according to a number of additional criteria that are designed to determine the level of trust on the part of the search engine. These factors include:
This information allows you to assess the reliability of the company and not rank sites that could potentially harm Yandex users.
When working to improve this indicator, you should first of all pay attention to usability. Yandex experts themselves say:
“The site should not only respond to the user’s request, but also present information in an accessible and easy-to-read form.”
Users will return again and again to a site that is easy to use and provides information in an understandable way.
With each ranking algorithm update, more and more attention is paid to search personalization. At the first stages, this was manifested in the creation of a separate issue in each region. For example, for the same request, a user from Moscow and a user from St. Petersburg saw different sites on the Yandex search page. Now this is setting up search results for each individual user based on an analysis of his preferences. Remaining true to its mission - “to help people solve problems and achieve their goals in life” - Yandex tries to give each user an answer, taking into account not only his territorial location, but also his preferences and tastes. Which, of course, complicates the work on search engine promotion of sites under Yandex, but does not make it absolutely impossible. So, having thoroughly studied your target audience in the desired region (for example, in St. Petersburg), you can offer them exactly what they want, thereby making personal search work for you!
Helpful 1
Promotion in Yandex.Maps And Google Maps is an effective tool for attracting target audience. Users not only go to the promoted site, but can also visit the company’s office. We offer competent promotion, thanks to which the position of your site in search results will improve and the number of new clients will increase.
A study conducted by Mediascope clearly demonstrates the effectiveness of promoting services on maps. First of all, it is worth mentioning that more than 75% of users during the day visit places near them that were offered to them by the service.
In desktop search results, among active Internet users, the share of users of the Yandex.Maps service is 40%. Among the Russian population this figure is 30%. And 19% of users from Russia use cards using a smartphone.
The audience that comes to the site from maps is more valuable for the following reasons:
We can conclude that Yandex.Maps and Google Maps can be a source of targeted traffic for the site. Users will switch from both the desktop version of the site and mobile application. It is very important that the needs of such an audience are formed. Therefore, her willingness to place an order is higher than that of users who came to the site from search results.
Competent promotion of the company in map services will attract a large number of potential customers to the site. On the service you can buy paid placement and be the first in the search results. However, this may not bring the desired effectiveness if factors such as user reviews and ratings and filling the card about the organization in Maps with information are not taken into account.
Promotion in Yandex.Maps And Google Maps will be an effective solution for a company with a physical address that provides most of its services offline. The following types of institutions can be identified that would benefit from such promotion:
Information about the institution will be displayed to the user in Maps if he is close to it and in the Navigator when searching. The company card will be available in search results Yandex and Google on the block with the map, as well as in mobile search results.
First of all, you need to create and fill out a company card.
This can be done in the Yandex.Directory and Google My Business services. You need to indicate the type of activity and work schedule. It is necessary to add photographs of the building where the institution's office is located. It is important to add landmark icons on the map. Using the product card, a potential client will be able to quickly familiarize themselves with the offer and find the company’s office using photographs of the facade.
Next, with different accounts and with a change in IP address, reviews of organizations and ratings are added. This operation is carried out gradually so that the service does not block the company due to a sharp increase in the number of reviews. Such comments are also added to third-party review sites (Yandex only). Of these, Yandex can add user messages to the Maps service.
Comments are written to reviews from different accounts and addresses. This creates a discussion around each review. Thanks to this, a potential client can see user activity and find answers to frequently asked questions in these discussions.
Moderation by Yandex is strict. It is almost impossible to raise a company’s valuation in cards using regular accounts. They need to be “cooked”! The final assessment of the organization will be based on
Promoting a point on Yandex.Map and Google Maps gives the following effect:
With high-quality information in the directory, the organization’s impressions in Maps increase, and traffic grows.
In the first month of promotion, the first stage of work is fully completed: an organization card is created and filled out as completely as possible (photos, description, contacts, services and prices). 4 reviews are added to it, to which 6 comments are written. On third-party review sites, 2 reviews about the organization are added.
In the second month, the posting of reviews and comments continues. 5 customer reviews are added and 12 comments are written. An additional 4 reviews are created on partner sites. The placement schedules for the second and third months are completely identical.
The work is being carried out gradually, so you should not expect a rapid increase in traffic. Improvements can be noticeable after 3 weeks, but to achieve good results you need to work with progress for at least 3 months. After 5 months, the organization’s card reaches the first positions in the search results. At the same time, it is important to constantly maintain the level of activity in reviews and comments, as this directly affects the position.
The cost of work is 15,000 rubles per month. By ordering this service from us, you can increase traffic to your website, the number of clients and company income.
There are business niches for which we can offer an individual package of services and work with tens and hundreds of cards. Call!
You will need
Instructions
Add your website to Yandex Webmaster at webmaster.yandex.ru and confirm your rights. Next, go to "Site Geography - Site Region". If the region has not yet been specified, then indicate it. This must be the region in which you operate, for example Yekaterinburg. If you don’t want to lead, but rather lead, the region in which your company’s office is located. If the site is not tied to a region (for example, a news site), then the general region can be specified - Russia.
Determine one first search query, which you will optimize for so as not to get confused. Then you can repeat the entire algorithm for the next queries. Attention! You cannot come up with search queries yourself. They need to be determined based on Yandex statistics data at wordstat.yandex.ru. Go to this address, indicate the region that you registered in Step 1 and enter the intended search query. See what the statistics suggest. Choose a low-frequency and selling request. Low frequency - up to approximately 500 impressions per month. Selling - the request should be formulated as the thought of a user willing to pay you money, and not a student writing.
Determine the site page that will be promoted for the request selected in Step 2. The easiest way to promote home page, the second level page is more difficult, the third level page is even more difficult, etc.
Optimize the selected page - work with the URL address. Copy page url V search bar Yandex - if the page is already indexed, then do not change the address. If such a page is not found, the url needs to be “tailored” to the promoted search query that was selected in Step 2. For example, if your request is “order a website,” then it is very good if the page address is zakazat-site. Why? In search results, this “tail” will be highlighted in bold, which will attract the attention of users.
Optimize the selected page - work with the title. Enter your promoted search query at the very beginning of the page title. It is at the very beginning, and not in the middle or end. After it, you can add words that give the title meaning and a selling look.
Optimize the selected page - work with meta tags. In the site control panel, in the page editing section, enter the keywords meta tag. Place your promoted search query in this field. Only the request for which you are promoting the page, and not tons of unnecessary garbage in the hope of killing a bunch of birds with one stone.
In the same place as the keywords field, you will find a description field. The search engine will take what is in this field to display in the search results. This happens most often. However, the search engine can take another part of the text from the page. In the description field, write a couple of selling sentences that motivate the user to click on your page, and not on a competitor’s page in the search results. In this pair of selling offers, include a promoted search query 1-2 times.
Optimize the selected page - work with the content. The text on the page should correspond to the topic of the keywords. Publish quality text. What should a high-quality text be like? Firstly, it should be unique, secondly, it should be really interesting and useful to users and, thirdly, the text should be free of errors and typos.
Make the text easy to read. Divide it into paragraphs. The most readable paragraphs should be 3-4 sentences long. Add subheadings. IN visual editor when adding text to the site on the toolbar, the subheadings are designated “Heading 2”, “Heading 3”, “Heading 4”. In the code these will be h2, h3 tags. 2, 3 and 4 indicate the importance of the title in descending order. When creating a subheading, don’t just make it large and bold, but assign it the “Heading 2” (3 or 4) property through the toolbar.
The text must contain visual design elements. These are pictures, arrows, icons, etc. If there are visual elements, the text is more easily perceived by the user, which makes the site more authoritative for search engines.
Include multimedia in your text. These are pictures, photographs, diagrams, diagrams, graphs, videos. It is not necessary to include everything listed, but some of it should be included. Multimedia will allow the user to spend more time on the page. This is a very important behavioral factor.
Write a lot. One promoted page must contain a minimum of 500 words. Preferably 1000 to 1500 words. Pages from the largest number texts receive higher rankings in search engines. But in no case do not forget about quality!
Write key queries in the text. Key queries should be added to the first 150 words of the page text. Don't overload the page with key queries. Include every one key query in the text of the page no more than 2 times. Don't allow too many outbound links.
Where can I get it free links? When communicating in forums and blogs, put a link to your site in the signature, as well as in the user information. This will be especially useful if the topic of the forum overlaps with the topic of your site. Tag your organization on Yandex and Google maps indicating the site address. Register in free directories, for example uralweb.ru (for the Urals). Share a link to your site on in social networks. Ask a website developer to include your website in their portfolio. Ask your clients and/or partners to place a link to the site in the appropriate section of their site. Post vacancies on job search sites. Place advertisements about offering your goods/services on free boards advertisements on the Internet. Place a link to the site in your signature Email. Link clicks from email will have a positive impact on website promotion.
Yandex is the No. 1 search engine on the RuNet. For many years now, it has held the leadership in terms of audience volume on the Russian-language Internet among all search engines. If you manage to raise your site to the TOP of Yandex search, you will be able to attract more quality traffic than from Google or any other search engines.
Yandex ranking algorithms accurately build search results based on the region from which the request came. It gives you an influx target clients from your city. The user will always be able to find you and make a purchase. By working on SEO promotion of your website in the TOP of Yandex, you will significantly increase its effectiveness by attracting an interested audience.
Within search engine promotion sites in Yandex, we develop an individual strategy for each project in accordance with the customer’s goals to achieve the best result. You are getting:
We eliminate technical errors of the site for maximum indexing of the pages of your resource. You are getting:
We create texts for your website that will be of interest to users. Our copywriters take into account the requirements of new search engine algorithms and write texts according to the principles of LSI (a method of indexing text content in which topic-related lemmas and synonyms have weight keywords and so on). You are getting:
We make the site as user-friendly as possible so that more and more site visitors want to become your clients. You are getting:
Yandex takes into account the quality of presentation of goods or services on the website. Based on an analysis of competitors in the TOP 10, we determine commercial factors that are significant for sites in your niche in order to increase the number of conversions. You are getting
We work with additional Yandex services to provide additional traffic.
We collect statistics about the depth of page viewing, the percentage of bounces, targeted actions, popular products and other information in order to make timely changes to the technical side of the site or content and thus increase conversion.
Microfinance company
bistrodengi.ru
In less than a year, the site team has achieved impressive results. Compared to the previous year, the number of visits increased by 12,000. One of the most important indicators for any commercial platform - conversion - doubled. This result, of course, met all our bold expectations. We thank the site team for their professionalism, responsible approach and high results. We are ready to continue successful cooperation.
Car rental in Dubai
rentacardubai.ru
Medical website
mamoclam.ru
For more than two years of work, site specialists have achieved only positive results: they increased search traffic by 7.5 times (from 451 to 3387 visitors per month) and the overall visibility of the project from 6% to 20% for promoted queries. We consider this result worthy and recommend the site team to everyone who is looking for skilled and experienced search engine optimization specialists.
Site specialists have been working on our website for almost a year, since March 2018. Within a year of working under this scheme, we managed to double the traffic to the site. The overall visibility of the site in the search engines Yandex and Google has also increased greatly: from 3% at the start of work to 28% in February 2019 - this result cannot but rejoice and in fact proves that we turned to a professional and responsible company!
Online store of stun guns
shocker.ru
We have been cooperating with the site for more than one and a half years. During this period, the company's employees carried out a lot of diverse work that yielded positive results. Overall search traffic has almost doubled. The number of queries in search engines has also increased significantly: more than four times. There were 90 queries on Google in August 2017, now there are 141. Overall visibility has increased from 39 to 71 queries. We believe that this is a very successful result.
Chain of auto components stores
amper.online
Since October 2018, we have trusted the company with website promotion in search engines and are very pleased with the process and results. The optimizers selected a strategy that, even in a short period of time, helped our online store improve its visibility in search. The position of our site has been growing steadily since the start of optimization work. Search traffic has increased significantly. We set a good pace, and this was immediately reflected in the applications; there were significantly more of them!
Internet discounter
garden-mall.ru
We express our gratitude to all employees for carrying out work on search engine promotion and optimization of our website. Thanks to the cohesive work on the site, it occupies a leading position in popular search engines. The website company met all our expectations and completed its tasks in full accordance with the requirements. We hope for fruitful and successful cooperation in the future. We wish your company good luck, development and prosperity!
We are very pleased with the manager’s work - we receive detailed reports, consultations on all emerging issues, and see how quickly the assigned tasks are completed. We are satisfied with the result. In just 2 months of website promotion, the audience doubled (256%)! The site’s specialists managed to bring 63 targeted queries to the TOP 10 of Yandex, 28 targeted queries to the TOP 10 of Google, half of which are in 1st place.
Online shoe store
obuv-ras.ru
Beneficial cooperation with the site company brought noticeable improvements to the site http://www.obuv-ras.ru/ - traffic and sales are growing every day. More than 28,000 views per month, displaying more than 75% of target queries in the TOP 10 search engines Yandex and Google. We hope that in the future such interaction will allow us to achieve even greater results!
Car service
solis-auto.ru
Many thanks to the website company for promptly bringing our website solis-auto.ru to the leading positions in search engines.
Having shown that they can be trusted, I set them a new task to promote another site.
Design and engineering company
merlin-project.ru The design and engineering company “Merlin-Project” expresses deep gratitude to the company’s website specialists for providing services for optimization and promotion of www.merlin-project.ru. Individual approach to clients, understanding of customer requirements and wishes, tasks and high efficiency allows us to judge the high professionalism of the site team. The site team always responded promptly to our requests and completed the work on time.
We consider the site's employees to be professionals in the field of search engine promotion and fully trust their experience.
Manufacturing company
tekarte.ru
