Currently, more than 2 billion people use YouTube video hosting, that is, almost all Internet users regularly view something using this service. Nevertheless, unfortunately, in almost all regions of the world, this service has turned into a real “garbage dump”, in which some video bloggers pour mud on others in order to become famous and make a name for themselves. Instead of showing users useful content that will make them smarter, the service's algorithms show various "exposures" and conflicts of individuals. As you can easily guess, this kind of video simply has no semantic load. That is why, in order to solve the problem, Google decided to launch the Tangi service, which will contain only useful content that will allow you to learn something or learn something new.
Today, February 2, 2020, the American corporation Google decided to launch a service called Tangi, and its name comes from the words TeAch aNd GIve, which translates as "Teach and Provide." The essence of this service is that it allows you to upload various videos to the Internet with a duration of no more than 60 seconds, which contain various useful content. New software was created in the experimental laboratory Area 120. Initially, it was one of the projects of the “search giant”, but then, after some time, Google management became interested in it and decided to start investing more money and resources in it. This led to its public launch at the beginning of this year.
The Tangi service compares favorably with YouTube in that it allows you to download and view only really useful content. For example, with its help, you can learn how to make luminescent (glow in the dark) paint with your own hands, how to remove coffee stains from clothes, how to drill a hole in the wall, and so on. This video hosting only allows you to download video guides and instructions on various topics. The categories currently available to users are Art, Cooking, DIY, Fashion & Beauty, and Lifestyle. In the foreseeable future, sections "Technology", "Automobiles", "Technique" and a few more will be added to the service. Already now all users can use this software.
The new development of the "search giant" is available both in the web version for computers and for mobile devices on Android based and iOS. You can add videos in various languages to Tangi, but now more than 98% of the content in this service is available in English. It is quite obvious that this service can become great replacement YouTube for all those who are already tired of videos without any semantic load. However, this whole project is experimental, which Google itself does not hide, so it is possible that in the future this service will simply be closed if it cannot meet the expectations placed on it.
If you are a novice webmaster or blogger and you are going to create your website and promote it in the search, then first of all, you need to know the basics of SEO. Namely, to know how search engines work.
Knowing the basics will help you promote your site and avoid annoying mistakes. This is the first step before you start diving into the world of SEO, that is, the world of search engine optimization.
Have you ever wondered how many times a day you use Yandex or Google or any other search engine to search the web?
Is it 5, 10 times or even more? The total number of search queries is huge. Did you know that Google alone handles over 2 trillion searches a year?
Search engines have become part of our daily lives. We use them to find educational materials, to shop online, to have fun and relax, and even to make money.
It is no exaggeration to say that we have reached the point where we are dependent on search engines for almost everything we do.
And the reason why this happens is very simple. We know that Yandex and Google search engines have answers to all our questions and requests.
And if earlier the search began with the phrase - “Say my mirror light”, now the search begins with the phrase “Hello Alice”, or with “OK Google”. Or simply by typing a search phrase in the browser in the search bar.
What happens when you enter a query and click the search button? How does the search engine's internal mechanism work and how does it decide what to show in search results and in what order?
Search engines are complex computer programs.
Before they even let you enter a query and search the web, they need to do a lot of preparatory work so that when you click Search, you get a set of accurate and high-quality results that answer your question or query.
What does "preparatory work" include? Two main stages. The first stage is the process of discovering information, and the second stage is organizing the information so that it can be used later for search purposes.
These steps are widely known in the Web world as crawling (or crawling) and indexing.
Search engines have a number computer programs called search robots(or web spider, web crawler), which are responsible for finding information available on the Internet.
To simplify the complex process, you only need to know that the job of these robots is to crawl the Internet and find servers, also called web servers, that host websites.
The crawlers create a list of all web servers to crawl, determine the number of sites hosted on each server, and then get to work.
They visit every website and use various methods to try to figure out how many pages they have that host different content such as text, images, videos or any other format (CSS, HTML, javascript, and so on).
Your first task when optimizing a site for search engines is to ensure that search engines can access it correctly. Otherwise, if they can't "read" your site, then you shouldn't expect high search engine rankings.
Scanners have a lot of work to do, and you should try to make their job easier.
There are a few things you need to do in order for crawlers to be able to detect and access your website without any problems.
Use the Robots.txt file to specify which pages of your site should not be included in the search. Such pages include various service pages, such as the site control panel and a number of other pages that, for various reasons, should not be included in the search results.
Major search engines such as Yandex and Google have tools (also called webmaster tools) that you can use to provide them additional information about your site (number of pages, structure, and so on.). Then search robots do not have to search for your site on their own.
Use to list all the important pages on your site. Then search robots will know on which pages to track changes, and which pages to ignore.
When visiting a site, in addition to counting the number of pages, they also follow any links (pointing to pages on your site or to external sites) and thus discover more and more pages.
The crawlers do this all the time and also keep track of changes made to the website so they know when new pages are added or removed, when links are updated, and the like.
Considering that there are more than a hundred billion on the Internet today individual pages and millions of new pages are published every day, you can imagine how much work it is.
One scan is not enough to create a search engine.
The information collected by search robots must be organized, sorted and stored so that it can be processed by search engine algorithms before it is available to the end user.
This process is called indexing.
Search engines don't store all the information found on a page in their , but they do store things like: when it was created or updated, the title and description of the page, the type of content associated keywords, incoming and outgoing links and a large number of other parameters that are necessary for their algorithms.
It's very simple, if the pages of your site are not in the search engine index, then the pages will not be displayed in search results.
It also means that the more pages you have in the search engine index, the more likely you are to appear in search results when someone types their query into the search bar.
Note that I mentioned the word "appear in search results" which means any position. But the very appearance in the search does not mean that the pages of the site will be displayed on the top lines in Yandex and Google.
In order for a site to appear in the top 5 positions in the SERPs, you must optimize your site for search engines using a process called search engine optimization or SEO.
There are two ways to do this.
Open Google and use the site statement, then type a colon ":" followed by your Domain name. This way you will find out how many and which pages are in the search engine index.
This is what it looks like on Google:
And like this in Yandex:
Add the site to , wait a few days for the search engine to process your site, after which you can see the Coverage report and, in particular, the Indexed Pages Details.
In Yandex Webmaster, you can also view which pages are in the Yandex search engine index.
The third and final step in this process is for search engines to decide which pages to show in the SERPs and in what order when the user types in their search term.
This is achieved through the use of search ranking algorithms. Simply put, this is the algorithm by which search engine programs work. The algorithm determines which pages respond to the user's request and in what order to display them.
Over the years, search engine ranking algorithms have evolved a lot and become really complex.
At the very beginning, it was matching headings to a search query. Then we began to analyze the text. The text in which the frequency of words associated with search query, went to the top of the issue.
All this led to the fact that webmasters began to saturate pages with such search phrases and, due to this, went to the top of the results. The problem was that such texts were not of high quality from the point of view of the average user. Often, such texts were impossible to read.
Therefore, search engines have come a long way of evolution, as a result of which hundreds of different site parameters are now taken into account.
To make it easier to understand, here is a simplified process of how search engine ranking factors work:
The first step for search engines is to understand what information the user is looking for. To do this, they analyze the user query (search terms), breaking it down into a number of meaningful keywords.
A keyword is a word that has certain value and purpose.
For example, when you type "How to make a chocolate cake", search engines know from the words "how to" that you are looking for instructions on how to make a chocolate cake, and so the returned results will contain cooking sites with recipes.
If you search for "Buy refurbished..." they know from the words "buy and refurbished" that you are looking to buy something and the results returned will include e-commerce websites and online stores.
Machine learning helped them link related keywords together. For example, they know that the meaning of this query "how to fix a phone" is the same as "how to fix a phone".
They are also smart enough to understand misspellings, plurals, singulars, declensions, and generally extract the meaning of a query from natural language (written or spoken in the case of voice searches).
Also, if the visitor makes a mistake with the keyboard layout, the search engine will also understand him and give a normal output.
The second step is to examine the pages in the index and decide which pages can give the best answer to a given query.
This is very milestone throughout the process for both search engines and website owners.
Search engines should return the best results as much as possible fast way to keep their users happy, and site owners want their sites to rank first in search engines and collect more traffic.
This is also the stage where good SEO practices can influence the decision made by the algorithms.
To give you an idea of how ranking works, here are the most important factors:
All this is just the tip of the iceberg. As I mentioned earlier, search engines use over a hundred different factors to ensure that their users are happy with the results they get.
In order to receive traffic from search engines, your site must appear in the top positions on the first page of results.
It is statistically proven that most users choose one of the top 5 results (both desktop and mobile).
Traffic is just one of the benefits of SEO. As soon as your site starts to take first place, it will be easier from then on. Many people will already link to your site themselves, the site will be visited more often by search robots and new pages will be driven to the top of the results faster. Well, this will again increase traffic, and plus, increase the cost of direct advertising on the site.
Thus, knowing how search engines work can help you customize your site and increase its rankings and traffic.
The default search for Google Chrome is, of course, Google search engine. Everything is clear: Google Chrome the developers decided to add their own "brainchild". How to change this search engine in the browser, change its geolocation, as well as how to take advantage of its unique features, install additional search engines, read in detail in this article.
So how to set up search string: from simple to complex.
Nothing more than a field for entering a query in the legendary Google. Below its logo is the name of the country corresponding to the geographic area of the computer's IP address. If you use a proxy server, the state in which it is physically located (for example, Turkey) will appear on the picture, and in your native language. And if the IP is "open", your country will be displayed. That is, when the browser is launched, the user's geolocation is determined automatically.
Look at the panel. Everything suits me? Search engine, its location? No problem - feel free to enter any request in Russian in the field above visual bookmarks or in address bar(the browser will quickly figure out that you are not typing a URL, but are looking for something). By the way, the service is free.
For example, you are somewhere abroad or use a proxy, and Chrome regularly gives you the geographic zone to which the IP belongs, for example, England. And you are fundamentally interested in extradition in Russia or Ukraine. How to be? Create the appropriate settings:
1. Press the "Menu" button in the top bar on the right.
2. Select "Settings" from the list.
3. In the "Open at startup" block, enable the " Specified Pages».
4. On the same page, click "Add".
6. Click the OK button.
7. Restart Chrome and you will see the search engine in the desired location.
If you like Google Chrome in all its "guises", but you want a different search engine, you need to change certain options:
1. In the settings, in the "Search" section, click "Configure search engines".
2. In the block "Other search engines ..." enter the data of the search engine of interest (for example, Yandex). Click Done.
3. Restart.
4. Return to this panel. At the top of the window, hover over the search engine link. Click the "Set as default" button that appears.
Now, when entering a request, it will be automatically sent to the specified system - yandex.ru, mail.ru, etc.
Note. You can quickly switch search engines in the Search drop-down menu.
Well, this is also possible in Chrome. Follow instructions:
1. Log in to your browser settings.
2. Click to make active setting"Specified Pages...". Follow the "Add" link.
3. Add all necessary systems (Mail, Yahoo!, etc.). Click OK.
4. They will automatically open.
Another option to run multiple search services is fixing tabs:
open the necessary resources;
click on each tab and context menu select the command " Fix ...";
They will also open immediately upon startup.
Advice! You can also use general search engines if you need alternative search results for a query of interest.
In principle, this procedure is similar to closing a window in Windows:
1. To remove the link, open Pages on Startup.
2. Hover over the URL, click the cross icon.
Similarly, deletion occurs in the "Search Engines" panel.
Google has a lot of additional settings that speed up the search, increase its accuracy. Consider the basic solutions:
1. When typing a query, its options with additional words and phrases automatically appear at the bottom of the field. They refine the query and free the user from having to type it in full.
Hints are selected with a mouse click. In Chrome, you can set a picture, a photo in the search as a query. Click right click on it on the page and select "Find picture ..." in the list of commands.
4. Use search add-ons. The entire list of commands is displayed on the page - http://www.googleguide.com/advanced_operators_reference.html.
They perform specialized searches for data according to specified conditions. For example, they find the request only in links, anchors, text, tab title, etc.
We wish you to quickly find all the necessary information using Chrome.
search engine Google system(Google) — world famous and largest search engine.
The name comes from the distorted "googol" - a number depicted as 1 followed by 100 zeros. The creator of the search engine, Sergey Brin, simply misspelled the word, and this typo has firmly entered the everyday life of Internet users.
Personal information was placed on the Internet, while taking up memory world wide web, they seemed to "settled" on the Web, which is why the name arose information unit Internet, site (literally translated as "sitting").
Soon, website owners, especially businessmen, wanted to be known on the Web. The sites were advertised in all sorts of ways, even by distributing leaflets.
But, as you know, supply creates demand. To buy a product, the client will look for other options for a long time, for example, cheaper ones. There was a need for search, and the Internet had to satisfy it: sites were developed focused on the search for goods, services, and soon information. They are the ones who got the name search engines or systems, one of which was Google.
Responsible for the birth of Google are the students of Stanford University, Larry Page and Sergey Brin. The innovation met with enthusiasm, resulting in the emergence of Google, which 20 years later took the place of the number 1 search engine in the world. The search engine domain was registered in September 1997, and a year later, Google Inc. was opened specifically for Google.
The search engine is constantly acquiring more and more new features in terms of algorithms and functionality.
Any search engine algorithm is based on software templates that rank sites according to the correspondence of requests to the results of the issuance and according to the level of significance. In 1997 algorithms counted the number of external links to the site. A large number of links was the key to high positions in the issuance of the search engine. Over time, the authority of the site on which external links were placed began to be taken into account, and the term "link weight" was introduced.
Google gained worldwide fame as it improved its navigation in every possible way and made it easier to find information. As soon as the user wrote part of the word, options for its ending appeared in the pop-up menu, any of which could be clicked on.
The search engine and search promotion are inextricably linked with each other, because the webmaster strives in every possible way to increase his position, but this is impossible without indexing the site. Therefore, the webmaster, in order to attract the attention of the Google robot, optimizes his site using white hat and illegal black hat SEO methods. The latter are best avoided, otherwise you can get banned or filtered.
Each page of the site is assigned a certain degree of quality, a rank - PR, or Page Rank. The coincidence of the sound of the name Larry Page and Page Rank even led to the fact that there is an opinion on the Internet that PR is based on the likes or dislikes of the creator of a search engine for a particular site.
Given the authority and scope of Google, optimizers try to promote their sites in this particular search engine. But a huge number of external links and forbidden, black methods of optimization do not at all guarantee positions in the TOP. First of all, here it is necessary to focus on the desires of users.
