Analysis and study of statistics milestone when working with social networks. After all, movement is good, but knowing the direction and seeing the reasons, as well as ways to improve, is simply necessary.
In this article, you will learn about viewing methods Vkontakte group statistics (any pages, profiles). Most of them are free. The methods are arranged from more convenient and detailed to less functional.
If you need a convenient and visual statistics of any Vkontakte group(or pages of another social network - on this moment supported 12) the optimal service is https://popsters.ru.
With it, you can quickly and clearly do the following:
That is, you can see the dynamics of development both your own groups/pages and those of others, to study which publications are "viral" and the most commented. Learn from experience and improve the performance of their groups.
Analysis and statistics of Vkontakte groups in the service https://popsters.ru begins with the choice social network in which the analysis is to be carried out.
The service interface is intuitive and clear and now looks like this:
You can view any post you like in the original by clicking on the “To record” button.
To view or compare the performance of several groups in a graphical form, you need to:
You will see these metrics:
Average account activity by day of the week and by hour (if you choose the time for advertising in a group, then that's what you need)
The number of likes and comments by day of the week.
The dependence of engagement on the volume of the text on different days of the week.
New metrics can be gradually added (and not all of them have been added to the article), and you will be able to analyze the statistics of VKontakte communities in even more detail. Whether it's the analysis of someone else's page or group.
Er day/post indicator (engagement) and a summary table of the main group indicators.
This article may also be helpful:
On any page.
Popsters has the ability to search for publications by phrases or hashtags in general, in social networks (in which they are authorized). Followed by:
It looks like this:
For example, you can quickly and conveniently search for information about an event and then select the best material.
Under the sorting buttons on the main page, there is an option to perform "Text summarization" and "Search". What are they for? With this function, you can find out which topics work best in a group. True, it’s a very cool metric for the statistics of VK groups)
By clicking on the "Referencing" button, the texts of all uploaded publications will be analyzed, you will see the most frequently used words and hashtags (photo below). After clicking on any word or hashtag all posts where this word (hashtag) is not present will be filtered, and the service will recalculate the indicators of the sums of likes, reposts and ER (engagement rate) for all filtered posts.
The "Search" button allows you to filter all records with a specific phrase, after which all indicators will also be recalculated.
In general, a huge field for action for analyzing your own and other people's Vkontakte pages.
This is the socialstats.ru service (not working at the moment). Quite old service, but it has useful functionality. You can scan (groups where you are an administrator): wall pages / groups, photo albums, popular groups among your friends.
I especially like the opportunity to analyze active core of the group(the most active users). What can be useful in various competitions.
Unfortunately, one can look and analyze only your friends. Yes, and group statistics only in which you are in administrator status.
To view group statistics, you need to copy this address http://vk.com/stats?gid= and after the "=" sign, add the id of the group whose statistics you want to see. To find out the id of the group, in the feed of the selected group, hover the mouse cursor at the very top of the feed of records on the number of records and copy the address. This address will have a numeric value, this will be the group id. It must be inserted after the "=" sign in the address above.
The disadvantage of this method is that in this way you can see the statistics of only those groups on Vkontakte, where administrators did not close the ability to view in the settings other users.
Analysis of statistics is an important and necessary step for working in the world of social networks. Information in a convenient and understandable form with the use of a share of creativity allows you to quickly respond to modern trends and create your own.
All the tools discussed in this article have different capabilities and are suitable for different purposes. Thanks to its convenience and functionality (and the ability to analyze all groups and different social networks), the https://popsters.ru service is the most versatile.
In most cases (about 99% 😉), these methods of viewing the statistics of Vkontakte groups will probably be enough. Successful use!
P.S. If you found this article helpful, please share it with your friends.
How do you like this thing? Probably convenient for working at a computer 😉 .
Search for groups and communities VKontakte help you get all this information. To do this, you need to go to the social network under your login and find the inscription "Communities" on the top (blue) panel. If you click on this link, you will see a long list of all kinds of groups that Vkontakte has. But you don’t need all the groups available on the social network, so you should use the search next. All services for promoting your page or VKontakte group can be found.
Simplest search groups VKontakte carried out by keyword (for example, "recipes", "fitness", "Spartacus" or any other word that somehow matches what you want to search for). Better to use different variants: Russian and English spelling, synonyms, this will help you find the most interesting group for you, because there can be hundreds or even a thousand groups devoted to one topic, and search groups VKontakte will prompt you for all options with the entered keyword. Read also about searching for information on VKontakte.
After you have received group options for your search term, you can select refinement parameters on the right to make it easier to navigate in the resulting variety of groups. Search groups VKontakte can be done with the type of community (group, page, meeting or any), you can specify the country and city to find fans to play hockey in your city. Also, do not forget to check the "safe search" box so that you do not receive dubious communities in the search results. How to add a VKontakte group, learn from this.
If the method described above did not bring the desired result, or if you could not find the right keyword(or maybe you don’t know what exactly you need yet), you can try search communities VKontakte by topics. After you click on the same “communities” inscription on a blue background, a column with various thematic collections will appear on the right. You can select "sport", "culture and art", "brands" or other options presented, and then search for Vkontakte groups on the selected topic. You can also turn your attention to the "recommendations" tab (it will be the top one in this column, here you will see the most popular groups that have gained the most subscribers). To wind up subscribers to a group inexpensively and quickly will help you our service .
Search for VKontakte groups without registration
Many Internet users are also interested in search for VKontakte groups without registration. What to do if you want to find some information, but the person is not registered on Vkontakte? It's possible. To do this, you just need to go to home page vk.com and select the "Communities" tab. It will be written at the bottom of the page, in blue text. Further search for groups or communities In contact with everything is carried out according to the same algorithm described above. You can add likes to any image or VKontakte post on this
Imagine Steve Jobs - black turtleneck, piercing eyes - trying to present the iPhone, standing in the middle of a Papuan village where there is not even electricity.
Despite all the genius, Jobs is unlikely to succeed with such an audience. Just as ridiculous and ineffective is advertising placed on a site with an inappropriate audience. Giving advertising in public that do not fit the audience, you lose money and time. It is much better to advertise where your potential customers live.
The standard functionality of VKontakte allows you to find groups that match by topic (very general) or by name. This is not enough. First of all, because the topic is declared arbitrarily, just as the name does not always reflect the essence of the audience. It's simply too short for that.
I will not dwell on the difficulties of choosing sites: they are known to anyone who has tried to advertise in public. Let's move on to solving the problem.
To find the sites we need, we just need to remember why this is being done. Our goal is to find groups where there are people who are receptive to our advertising. Let's then find these suitable people and see what groups they are in..
Of course, we will not search manually. I bring to your attention the second tool of the SMMup.ru project - Search for groups by target audience parameters. The tool is located at: http://smmup.ru/target.php
The general idea is very simple:
Ha ha, you say. Well, as a result, MDK and EP will be what every second subscribes to. What's the point!
All right. Therefore, the fifth point is the most important! - is to calculate matching index.
To understand what it is, you need to remember the basics of marketing theory. The concept of an affinity index is well described in Wikipedia. Let me remind you here that this is an indicator of how much better advertising is perceived by the audience of a particular site in relation to the audience as a whole (random people). It might be easier to understand with examples:
So. The probability that a person in our sample is in a particular group directly depends on 2 factors: the size of the group and the site affinity index for this sample. But we know the number of subscribers of the group! So what's stopping you from calculating the matching index?
I turn this brief digression into theory, I turn to practice. You do not need to delve into all the calculations with the match index. Now you will see that it works and this is the main thing.
To begin with, let's pick something very simple so that we can make sure that the idea of \u200b\u200bthe match index works.
For example, we want to launch a site dedicated to football in the regions and decided to advertise in small groups of fans of this sport.
Let's find what football fans in Kaliningrad are subscribed to. We indicate the city, set the age from 20 years old (after all, we need an adult and solvent audience), in the interests we indicate, of course, football. We start the search and analysis.
We get a table with communities sorted by index descending (clickable):
The first lines with a huge compliance index are occupied by small regional groups of football fans. The rest of the communities are predominantly male, i.e. the audience in them is “warm”, also not bad for us. Quite logical results, right? We could get them with the standard community search, although it would take more time.
More complex example. Let's say we sell some special software or service for, well, for example, realtors in St. Petersburg. Is it easy to find groups where exactly realtors sit? Not much anymore:
Standard search we only find groups offering services… But for smmup.ru this is not a problem. Specify the city and position:
There is already something to profit from, right?
Another example + a little subtlety in using the tool.
We want to sell some kind of accessory to fans of The Hobbit films, or at least a ring of Omnipotence with delivery in Moscow. We indicate the "Hobbit" among the interests:
Oops. Somehow pale: a small affinity (not tens or hundreds), vacancies ... Something is not right! Pay attention to the notice above the table. Yep, of course! After all, pointing out “The Hobbit” in your favorite films is not yet a sign of target audience. The film is quite popular. Add Tolkien, The Lord of the Rings to the interests to collect the most ardent fans:
It looks like business, doesn't it?
There are many such examples. Go to the site and try it yourself! You can specify many conditions for selecting an audience: gender, age, interests, geography, work... Indicate the portrait of the ideal client - you get a list of the best advertising platforms.
I don't think my readers need to be further explained how it is profitable to advertise in a small group with a homogeneous and active audience that suits your parameters. Let me just remind you that Advertising there is usually very cheap.. Or even free if you can offer something more or less interesting. Small thematic groups are often conducted not for profit, but out of interest.
Use the tool (at the moment it is absolutely free),
Vkontakte communities are groups in which people are united by one common interest. Various posts are published in it - text or with attached photos, audio and video recordings.
Communities happen three types:
"Groups" are for sharing opinions. In them each participant can publish posts, if allowed by the creators, comment on posts, add media files (photo, video, audio). It is possible to create "Discussions" in which users can freely communicate. All of these features are basic, they are emphasized, so they are located at the top of the page so that they are clearly visible.
"Public Page" is more suitable for Doing Business or news feed. All of the above functions also work in public pages, but they are located on the side, more below, so as not to draw attention away from the posts. 
“Events” live up to their name: they are created to event organization and meetings.
VKontakte has its own detection algorithm public. To do this, you must first go to "My groups" (the page is available only if the user is registered). On the right is a column where you can select "Search". You can also search immediately if you start typing text in the desired column, where “Search by communities” is written in gray font. 
After entering, the results that satisfy the query will appear. The default sorting method is " Relevance". This means that publics are displayed first, the name of which is similar to the entered phrase. But VKontakte also analyzes the interests of the user, the list of his groups and pages, friends, so the most appropriate results, according to VK, will appear in the first lines of the result.
The second sorting method initially displays publics with the most participants. 
VK also proposes to localize the location of the community, specifying the region(country, and after the city). 
In the "Community type" column, you can choose:
Initially column installed“All”, that is, both publics and events are displayed. 
After entering a phrase, its words will be highlighted in gray in the names. 
The result can be seen in the screenshot above.
There are two main ways to search without registering.
For the first method, the built-in VKontakte function is used. To do this, follow the link: https://vk.com/communities
The following window will appear, which first displays popular and approved groups by the social network. In other words, what the social network recommends to the user. 
Advanced search without registration is the same as for registered users. The only limitation is that closed groups will not be displayed if the user is not authorized In contact with.
The second way is to search using the Google server system. Since VKontakte is quite popular and global network, all search engines interact with it. Therefore, in order to search enter a request according to the template: “VK Public name”. Instead of the word "VK", you can also enter a link to a social network: vk.com. And if the address of the public is known, for example, new_group, then it is enough to write its search string or specify it in address bar in the format: vk.com/new_group. 
To facilitate the process of finding the necessary information in the public, there is a search algorithm for records. To do this, you must first go to the group and open the main page. Next to "Community Posts" is magnifier icon to be selected. 
After that, enter the desired query in the column and press the Enter key. The page will display all records in which this request was partially or completely. 
Also, many communities maintain their own hashtags, by which you can track topics post. Hashtags are entered through the "lattice". 
If you enter it in the search bar, all entries of this subject will be displayed.
Greetings! Come on, tell me, many of you have been thinking about how to create a community in contact and monetize this enterprise? I am sure that among you there are those who tried to become the owner of a profitable group on a social network, perhaps even filled it with content, did design, but did not achieve the popularity of their offspring, failed to promote it. That is why I decided to devote today's article to how to promote a group in contact from scratch. From my review, you will learn a lot of interesting information, learn about what needs to be done in order to the group flourished. All advice will practical, and you can immediately apply them without putting off in a long box called "Tomorrow".
So, I would like to start with the fact that on the Internet we can find a huge variety of various publics with different thematic focus. However, profitable in this variety are only individual units. I think you all understand that the scale of the project primarily depends on the efforts of its owner, the leader, who leads his caravan through the endless desert of possibilities. The amount of capital calculated for the creation and promotion of the VKontakte group, in this case are a secondary factor.
Well, imagine, you decided to whip up a resource in a hurry, gain subscribers into it, and now you are sitting, waiting for the dough to start cutting. I advise you to roll up your lip and wipe the flowing saliva. Nothing in this world falls from the sky(and what falls usually does not bode well).
To earn a couple of pesos, you have to work with your head. First of all, think and decide for yourself, what exactly do you want to do? That is, decide on a topic your community. I offer you several options from which you can choose the one that seems most attractive to you:
Socelin for cheating quality subscribers in public
Since we have more or less figured out how to create a community in contact absolutely free, I think we can move on to its direct at a construction site. To do this, follow these steps:
Promote VK pages and publics with Brobot
Since we are interested in you and me, we need to make sure that in our community there is sufficient number of participants. From design quality group will depend on its attractiveness in the eyes of users, and therefore I propose to go to this lesson:
Gather target audience for business with Pepper.ninja
To make adjustments to your community at any time, you just need to click on the icon with three dots, which is located under your group avatar. In the window that opens, you will see the categories:
Now that you know everything about how a VKontakte group is created, you boldly you can start implementing your own selling platform or increase the conversion of an existing community. Remember, your every action and decision affects how subscribers treat you and what impression your resource makes on them. Don't stop there, be open to experiments and see you soon!
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