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Today Joomla is one of the leading free CMS used to create personal and corporate websites. Even some large companies develop their web presence using Joomla. This is due to a number of factors, among which it is worth mentioning convenience, a huge selection of additional components, and the absence of user fees. But, like other websites, portals created on this CMS need to be promoted in search engines to attract users and raise them in the search. Website promotion on Joomla has a number of features, which we will talk about today.
Like any content management system, Joomla has a number of advantages and disadvantages. Among the undeniable advantages it is worth noting:
Correctly using all the advantages and disadvantages, you can make a very successful project on this platform, and there are plenty of examples on the Internet.
In order for your site to stand out in the search in the first places, you need to take into account many factors and properly promote the Joomla site. Promotion is a serious process that should be approached very responsibly. All manipulations related to website promotion in search engines ah, can be divided into two large groups: internal and external optimization.
By internal optimization, we include all the work on the SEO of the Joomla site, related to bringing the site to an ideal state - as required by search engines. You can see all the basic requirements for a web page in the sections for webmasters of a particular search engine. Let's define the main points of internal Joomla SEO optimization:
External Joomla optimization is basically link building, that is, getting external links to your resource from sites with high TIC and PR rates. This greatly improves the quality of the site for search engines, based on the logic that satisfied users link to a quality site more often. And if you need some kind of budget to promote a Joomla site with the help of links, then internal optimization can be done on your own.
Having omitted all the obvious conditions about unique and high-quality content, as well as about choosing the right keywords, we will focus on the features SEO optimization Jumla itself.
Due to the specifics of the work of this particular cmsk, the indexing of the Joomla site is hampered by the presence of duplicate pages. Due to the fact that all pages are dynamic, that is, they are created only at the request of the user, their url contains many variables, which in turn leads to the appearance of copies of the same page available at different addresses. This will not cause any inconvenience to the user, but the search robot will definitely find and index these pages, and your Joomla site, the indexing of which did not raise any questions, will sink into oblivion. The appearance of duplicate content can significantly lower the position of the site in the search, up to the exclusion of pages from the index.
If you are not a programmer and do not know how to properly get rid of duplicates, then it would be best to find suitable SEO Joomla components that allow you to either hide duplicates from search engines or redirect the robot to the desired page by redirecting.
Among the most popular plugins in this direction, it is worth noting the Joomla SEO plugin called SH404SEF. This application allows you to manage all the url of the site, and gives you the ability to configure all the necessary SEO data. However, setting up this plugin is very difficult, and it will be difficult for a beginner to figure it out.
In addition to duplicate pages, optimization work includes writing all meta tags for each page. And although the CMS itself provides the ability to add basic meta tags for categories of materials and menu items, each individual material has been deprived of this privilege. To prescribe the necessary data, third-party plugins were introduced, and only in the Joomla2.5 SEO settings did it become possible to fill in the necessary meta tags.
Another important optimization factor is competent internal linking: the connection between all pages of the site using internal links. More than one Joomla optimization plugin is available on the network, which allows you to conduct a high-quality bundle of internal pages, however the best way to do so are the tags assigned to all submissions. For example, TorTags is one of the highest quality and thoughtful plugins that helps organize the correct linking using a tag cloud.
The blog of the company Semantica, which is engaged in professional website promotion (http://semantica.in/), describes in detail the subtleties of website promotion on Joomla. We recommend taking the advice of experts. Surely you will find something important for yourself.
By the way, important point is a timely update of the Joomla version, because with each new release, developers are improving the existing engine more and more. For example, SEO-optimization of Joomla 3 is much easier than in version 1.5. This is achieved by taking into account errors and fixing bugs related to meta tags that were present in older versions of this cms.
It is also worth constantly monitoring the release of new Joomla 3 SEO components, because new developments often take into account the wishes of users and make it easier to optimize the site for beginners. In addition to, in fact, simplifying the optimization process, all plugin and component updates perform another function that is very relevant today - closing holes and vulnerabilities in the site.
Hackers do not sleep, which means that any bug in Joomla or application code can be used to get to someone else's site, or inject your own malicious code into it. Not only the indexing of the Joomla site suffers from such actions, but also the position in the issuance of search engines - links to third-party resources, or infection of visitors' computers with viruses are considered a very serious problem, and can cause serious sanctions, up to the complete exclusion of project pages from the search.
And finally, I would like to say: if Joomla 3 optimization is a novelty for you, and you don’t know how it’s done, it’s better to trust professionals. Doing everything at random is more expensive for yourself, take my word for it. Of course, you can learn from your mistakes, but if the optimization is done incorrectly, the site will disappear from the search. Such a mistake can cost many thousands of dollars in costs and many hours of time to restore the project.
That's all the main SEO points and nuances for sites built on Joomla, which are planned to be promoted in Internet search engines. Good luck to you and your projects!
So, to create a new site, you opted for Joomla!. We bought or created a beautiful template on our own, stocked up on creative content and are ready to launch a site that will welcome the first customers with open arms with their credit cards.
There's only one problem: If we go sailing the Internet with a basic Joomla! configuration, many of the thousands of people who are eager to purchase our products or services will not be able to find this site, because links to its pages will not be able to break into top positions in search engines. Befriend Joomla! SEO is more difficult than . However, Mark Atkinson is well aware of the steps that need to be taken (11 steps in total) in order for a Joomla! took the place in the issuance of search engines, which he really deserves.
This is the step to start with. And he is very important.
Although this may cause a storm of indignation, the author still dares to state that using an IIS server (Windows) to host a site on Joomla! can lead to extra headaches.
He believes this is due to URL rewrite issues with any rewrite modules that can be used on IIS. And if you use virtual hosting, then setting up the rewrite module can turn into a real nightmare. In addition, on IIS servers From time to time there are problems when installing and configuring Joomla!.
In order to save yourself from unnecessary problems and headaches, use Joomla! Apache server with mod_rewrite installed. This will positively affect your nerves and site positions in search engines.
Since we're going to use URL rewriting and make the URLs look nicer than the default, we should rename the htaccess.txt file to .htaccess, which is exactly what Joomla! and mod_rewrite.
3. Make URLs More SEO Friendly and Enable URL Rewriting
This operation must be carried out in the Joomla! In the General Settings section, find "Search Engine Optimization Settings" and activate "Enable SEO" (Use URL Rewriting).
As a result, all automatically generated gibberish will be removed from URLs. Instead, the aliases specified when the page was created will be used.
URL rewriting will remove the /index.php/ element from the URLs. To do this, we must be able to use mod_rewrite, and we also need an .htaccess file. To enable URL rewriting, activate the item Use mod_rewrite (Use URL Rewriting).
The author leaves other settings at your discretion. He himself does not change anything. However, you may prefer to have the site name in the page titles, especially if the resource has a significant amount of quality content. The author, on the other hand, prefers a minimalist approach in everything, and the title of each page is unique for him.
This is one of the mysteries of Joomla!, which is difficult to find an intelligible answer. In the automatically generated robots.txt created when installing Joomla!, access of search robots to the folder with images is prohibited.
But, as you probably already know, if you put some effort into optimizing images, they can give a noticeable increase in traffic from search engines.
However, no amount of image optimization effort will help if you say search engines that they should not go into the folder where they are stored graphic files. Therefore, it is highly desirable to remove the line from the robots.txt file:
The JCE editor is not only free, but also has a set of very useful features, which will help maintain the SEO health of the site.
This is very good extension for Joomla! and it is highly recommended to install it.
This tip is not specific to Joomla!, however, it is not to be missed. The JCE editor allows you to add alternative text to images that the user sees if the image fails to load, and the image size allows you to quickly display the page.
If the connection is slow, then downloading the graphic file requires certain time. By specifying the size of the image, we will force the browser to display a white rectangle in its place. At this time, the user can get acquainted with the text component, and will not close the page until it is fully loaded.
Although the keywords meta tag has lost its former meaning, description and title remain important elements of optimization.
Mark Atkinson found a pretty useful component - SEO Boss. Although he uses only one function in it - meta tag manager, but its usefulness can hardly be overestimated.
By default, to set up meta tags on Joomla! it is necessary to go through all the elements from the menu / materials and manually edit the description and title. Using SEO Boss, we can edit all of these elements without leaving a single page.
An unpleasant moment when using SEO Boss can only be compatibility issues with other installed components. In this case, you will have to edit the meta tags of the components through their interface. In all other cases, SEO Boss is a real lifesaver.
Unlike WordPress, Joomla! does not set automatic redirection between versions of the site's domain name with www. and without it. This is a classic problem of this CMS, which is solved using the .htaccess file.
To redirect from a domain name without www. to containing www. add the following lines to .htaccess:
Rewrite Engine On
RewriteCond %(HTTP_HOST) !^www\.
RewriteRule ^(.*)$ http://www.%(HTTP_HOST)/$1
To be redirected to reverse order add the following lines to .htaccess:
Rewrite Engine On
RewriteCond %(HTTP_HOST) www.yourwebsitehere.com
RewriteRule (.*) http://yourwebsitehere.com/$1
With CMS sites, especially Joomla! sites, duplicate content can be a source of serious problems. The main thing that can be done to prevent it is to use precise references to internal resources.
The author means that only links from www should be used. or without www. (depending on which option you chose in the previous step), links must always end with a slash or always without it, you must always use the (.html) extension or refuse to use it completely. Only links of the same type should lead to the page.
Remember that a page cannot have a duplicate until the search engine finds more than one version of the link leading to it.
We cannot control how other sites link to us, but we can become a role model for them. If you find an invalid link from another site, you can set up a 301 redirect to fix it.
Unfortunately, by default, Joomla! is a rather slow system. But we can significantly overclock it by doing three important things: forcing browsers to use caching, enabling Gzip compression, and compressing images.
Without going into too much detail, this means that we must instruct users' browsers about what types of files they should cache and how long they should be kept there. To do this, Mark Atkinson suggests adding the following lines to the .htaccess file:
Expires Active On
ExpiresByType text/html "access plus 1 seconds"
ExpiresByType image/gif "access plus 1 years"
ExpiresByType image/jpeg "access plus 1 months"
ExpiresByType image/png "access plus 1 months"
ExpiresByType text/css "access plus 1 months"
ExpiresByType text/javascript "access plus 1 months"
ExpiresByType application/x-javascript "access plus 1 months"
ExpiresByType image/ico "access plus 1 months"
If you need to reduce or increase the cache life of your content, you can make your own adjustments to this code.
Using Gzip compression allows you to speed up the loading of pages on the user's computer.
To enable Gzip on Joomla!, go to General Settings > Server and set the Gzip compression switch to "Yes".
Comment: This function will only work if mod_gzip is installed on the server.
Depending on the type of hosting, you may have an option to adjust the amount of file compression in the site control panel. It is recommended to contact the hosting provider's support service to clarify this issue.
Web designers should never lose sight of image optimization, whether they're using Joomla! or not. It's scary to imagine how often we have to download 350 KB graphic files to our computer, which could be no more than 25 KB without loss of quality. If you don't consider yourself an expert in Photoshop, you can use the Google Page Speed tool to optimize your images.
With the help of the above three methods and a few other small tricks, the author manages to achieve a score above 95 points in Google Page Speed, which he is very proud of. Many of his Joomla! even faster than the WordPress sites he created.
In short, Xmap is the best sitemap component I've ever seen.
This tool easily generates quality XML and HTML maps sites, and for many Joomla! components, such as Virtuemart or sh404sef, there are special plugins.
Once installed, go to Xmap and simply create a new sitemap. Select the menu items you want to add to it, set the priorities and click Save. New map ready! You can then select the menu items for the HTML sitemap and place the link in the XML sitemap to add it to Webmaster Tools.
Mark Atkinson believes that it is easier to do search engine optimization Joomla!, if it has version 2.5 and higher, while eliminating the need for a number of third-party plugins. But for more control over the parameters that affect SEO, he recommends using two of his favorite SEO components for Joomla!:
. Sh404sef is a wonderful component for Joomla! It allows you to do much more than just SEO, and managing this component is very easy.
. Artio JoomSEF - similar to sh404SEF but has free version, with which you can try out its functionality. This component is probably not as powerful as sh404sef, and you will have to work hard before you can configure it. However, it is quite a powerful tool that allows you to gain control over the elements of internal search engine optimization.
Mark Atkinson is sure that by doing the above steps, you will prevent the possible negative impact of the features of the CMS Joomla! on the position of your site in search engines. There are, of course, many additional tricks that can be used to improve SEO. Whether they will help is hard to predict. But the eleven steps described above are the essential foundation for a successful Joomla!
Good and reliable internal optimization should be done without fail.
Maybe you have your own SEO secrets for Joomla! sites? And you have accumulated considerable experience in their promotion on the Internet? Share your knowledge in the comments.
SEO ( search engine optimization) bringing the site into a friendly form for Internet search engines.
CMS Joomla 3 has the necessary set of tools to optimize sites created on this system. The set of tools is small, but functional and quite sufficient for the initial optimization of the site. The whole set of Joomla 3 basic optimization tools is designed to "comb" site links in the so-called optimized look, and basic change in article headings.
http://your-domain/index.php?option=com_content&view=article&id=146:nazvanie-stati&catid=55&Itemid=203
As we see, appearance links, although it carries a lot of information, but it is poorly readable by a person, or rather it is not readable at all, there is an unnecessary and crooked index.php in the link. The optimized link should look like this:
http://your_domen/section-1/section-2/nazvanei-stati
We look at and set the basic SEO settings for Joomla 3.
1. Turn on CNC links. By this inclusion, we bring all the links of the site into a form convenient for human reading. It is common to call this kind of link SEO links or CNC links (human-readable urls).
2. Enabling site URL redirection removes index.php from site addresses.
Note: This setting works if:
These modules are usually included in software servers.
http://your-domain/index.php/section-joomla3/146-nazvanie-stati.html
http://your-domain/section-joomla3/146-nazvanie-stati.html
3. Adding a suffix to the url is a well-known, but somewhat outdated, trick to mask dynamic pages site under static pages. Enabling this item adds the [.html] suffix to the end of all site addresses.
4. We do not touch the “Aliases in the code” item. The system itself translates (by transliteration) the Russian titles of articles. If you enable aliases, then the names of articles in Cyrillic will be written in the url.
5. Including the title in the title of the article will do nothing but add, through a dash in the title displayed in the browser, the title of the site.
With these simple settings, we bring Joomla 3 links into the correct, optimized form, both for search engines and for users.
Important! These settings must be made and not changed later, immediately after installing CMS Joomla. Changing these settings will result in the pages of the site that are in search being dropped from the index.
Of course, this is not all the features of the Joomla CMS to optimize the Joomla 3 site. There are several useful additional tools to help improve and manage the optimization of the site pages. More on this in the next article.
- this is my favorite engine, life is such a thing that you like it or not, but you have to learn something new. Therefore, at one time I came across the content management system CMS Joomla. Not to say that I am extremely happy to work with this engine, but in some cases it is more flexible than WP, and allows you to solve slightly different tasks than WordPress-powered sites.
And in the process of working with Joomla, over time, I had to solve many interesting problems, which, as it turned out, are a constant disease of this engine. Problems in terms of optimizing the Joomla site for search engines. There are a lot of different turbidity, so it's very easy to get confused. I used all the methods described below on the site under Joomla control, and it’s hard for me to say which of the methods individually works better, but in combination they significantly improved the site’s performance, so I consider all this Joomla optimization work necessary.
It is impossible to describe all the SEO problems that Joomla has, so I will focus on the main ones.
SEO- website optimizationJoomla
1. I don’t know why it happens, but by default in Joomla folder with pictures (/images) is closed from indexing search engines . And when you start looking at robots.txt, you just can't help but notice it upon closer examination.
Here I will find the first Joomla site I came across - timessquare.com. Let's check that this is really Joomla using http://2ip.ru/cms/
This 2ip.ru service sometimes does not show the site's CMS correctly, but this happens quite rarely, so in most cases you can trust it. But in order to be sure that this is really Joomla, let's check the positions of the modules by typing in search string URL like http://timessquare.com/?tp=1.
The positions are displayed, which means everything is OK, we have a site on Joomla. Therefore, you can trust me that in the examples it will be sites on Joomla
So, if we look at the robots.txt of this site, we will see that search spiders are directly prohibited from indexing the contents of the /images folder, which stores all the pictures
We can say that the owners of this site upload pictures to some other folder, but no, all site images are loaded here
And this situation is relevant for all sites on Joomla. Therefore, one of the problems that needs to be solved is to remove the ban on indexing the /images folder in the robots.txt file.
2. Site Map.xml
Strictly speaking, Joomla itself is not an easy CMS, so once before my opinion was radically different than now. I used to use the Xmap add-on, however, time suggested a more correct solution.
The sitemap generator itself does not take up much space and eats a few resources, but why is it needed at all? Its main purpose is to generate a sitemap for the purpose of faster indexing of site content. And this sitemap fits in just one single sitemap.xml file. The question arises: why does the Xmap component work then? It is much easier not to add Xmap to the site, but to act like this: publish a bunch of articles on the site, and then use special service generate a sitemap in .xml format and independently upload it to the hosting. Actually, I use this solution almost all the time. Generating large amounts of content, usually more than 500 URLs, will not be free, so if you need to generate a sitemap for free, then you need to use the Xenu Link program.
3. Redirect from www to without and back
I don’t see the point in using www in the domain, so I always make the domain without www the main mirror of the site. However, in Joomla, automatic redirection does not work, unlike in Joomla. Therefore, for Joomla, you have to write the whole thing in the .htaccess file. To redirect from a domain name from www to Domain name without www, you need to add the following lines to the .htaccess file:
RewriteEngine On RewriteCond %(HTTP_HOST) !^www\. RewriteRule ^(.*)$ http://www.%(HTTP_HOST)/$1
4. Content editor
Initially, the Joomla assembly includes two test editors during installation. These are TinyMCE and Code Mirror. But it’s enough to work with this editor for just a few hours, and it immediately becomes clear that it will be impossible to work like this further. This is how the standard one looks like text editor Joomla
The problems begin from the time when you need to upload images to the site and you will have to do this through a separate menu "Media Manager"
And when you start loading images through the media manager, and not through the text editor itself, then you will think about how not cool it is. An alternative to all this disgrace is the JCE editor (Joomla Content Editor). Once, when I first encountered these editors, I began to look for information on what to change the standard editors for. Googling a little, I realized that the flagship in this field is exactly JCE.
The JCE panel itself looks like this:
I think that today it is the best text editor for Joomla. The program is located at http://www.joomlacontenteditor.net/. You can also find and download Russian localization here.
5. Plugins forSEO optimizationJoomla
When working with Joomla CMS, this is the most problematic issue. Because there is no type monopoly for this CMS like there is for WordPress.
There are a lot of them for Joomla. Here is an example of a few of them:
Somehow it turns out that the Joomla community is simply huge, and much larger than the WordPress community, but in life it turns out that this size is of no use. Because with a smaller community, leaders are more obvious and help is easier to find.
I tried many times to find qualified help on the Joomla forums, but I don’t know why, this very help never came. People either do not know the solutions to the problems that arise, or simply do not want to help. But if something happens on the part of Joomla, then really finding some help on the forum is extremely problematic. What can not be said about WordPress.
Without going into the details of all these plugins, I can say that the most powerful combine from the above is “Sh404SEF”, and the simplest and most functional is “JoomSEF”.
If you have some site customization skills, then I think that JoomSEF is enough. Because it performs the most basic functions: creating and editing links, installing CNC, meta tags for site pages.
You can watch a video of the SEF plugin below.
As for the "Sh404SEF" component for Joomla, I came across it most often. Frankly speaking, it eats a lot of hosting resources and is not universal in everything. However, it has almost everything possible settings in terms of SEO, which can only be. Therefore, I can not say that this plugin is only for beginners. For beginners, there are many customizable parameters that you can not manually register on the hosting. But at the same time, will newcomers understand this? Also a question. In general, this plugin is versatile, bulky with a lot of settings.
6. Search for duplicate pages on the siteJoomla
Based on my own experience with this CMS, I can say that the problem of creating duplicate site pages in Joomla is probably the biggest headache there is. And how to solve this problem - xs, because Joomla in some incredible way creates duplicate pages.
But something needs to be done, so there is a certain range of actions to neutralize this problem.
Task number 1 - duplicate pages need to be found
Task number 2 - duplicate pages need to be removed
How to find duplicate pages on the site?
I assume that if you are reading this article now, then for sure you are either starting in SEO, or are already working in this direction and are looking for something new and interesting. So, I will say the easiest and most inexpensive way to detect duplicates on the site is to use the tool " Google Webmaster Tools". It is enough for a little time to pass after adding the site to this panel, and then you can go in and see if there are duplicates on the site
There are three points that interest us in this case. When we click on the "Duplicate Meta Description" heading, we will immediately see all our duplicates
Actually, this is how duplicate pages of the site are located.
How to remove duplicates on the siteJoomla?
Right here, in the Google webmaster panel, you can create a request to remove objectionable pages of the site
And in Joomla itself, you can remove duplicates using the above SEO component "Sh404SEF"
