Over time, more and more information begins to surround us, from entertaining "memasiks" to quite serious popular science articles. How not to get lost in this sea of content and get the most relevant answers to your queries? Of course use search engines.
Today we will look from all sides and take apart the two most popular search engines “by the cogs” and answer the rhetorical question - which is better, Yandex or Google? It is worth mentioning that the study will be based not only on statistical data, but also on a purely personal, subjective opinion, and the final result may differ from your preferences.
But before we start, let's dive into history a bit to understand how the Internet giants developed and whether Yandex is really a “domestic” search engine.
Starting to work with search technologies, Arkady Volozh and Ilya Segalovich (the founding fathers of the company) assigned a completely “modest” role to their offspring - searching for information on hard drives users. And only 4 years later, the web version of the search engine was ready, capable of indexing individual documents on the network.
In 1997, Yandex.ru began to fight for the Russian-speaking segment of the Internet with the leaders of that time - Rambler and Altavista, and in 2001 overtook competitors and became the most popular search tool in the CIS.
The name "Yandex" comes from the English phrase "Yet another indexer", which literally means - Another indexer.
On this moment, the company turned 20 years old, and it still occupies a leading position in the "ru-net". The legal address is located in the Netherlands - here's a "domestic" search engine for you.
The company says that the bot uses more than 1,300 algorithms to build search results, but the focus is on page content and text in particular.
The beginning of the biggest search engine in the world was put when writing a dissertation, the then Stanford student - Larry Page. Its main topic was building index results based on the quantity and quality of external links to a document (PageRank algorithm). Later, Page's friend Sergey Brin, a child of Soviet emigrants, joined in writing.
The first version of Google became available in 1996, at google.stanford.edu, and only at the end of 1997, the search engine found its current address - google.com.
Like 20 years ago, the PageRank algorithm is one of the main ones when building search results. Therefore, it is much easier to manipulate them than in Yandex, despite the constantly updated filters that punish sites for such actions.
Ease of use is an integral part of determining the best search engine. The presence of advertising, additional services and recommendations will distract users from the ultimate goal - obtaining the necessary information.
Turning to the main pages of search engines, we see:
The goal of any company is profit. The bulk of Google's profits, thanks to its wide distribution around the world, come from ad units in search results. Yandex, not having such extensive traffic, has set a course to conquer all kinds of niches on the Internet and oust the main competitors in them, masking such activities with concern for users. It is worth noting that some services are very worthy and "have the right to be."
Although the search bar is in the focus of the user's attention, all the whole load of the page and the imposition of their own services make me give a well-deserved final score for Usability to Google's piggy bank.
The main component in evaluating search engines is how relevant the search results were to the user's query. To be more objective in the assessment, several types of search phrases will help:
Spoiling the purity of the experiment can be “personal issuance”, based on earlier requests and the history of visiting sites. I hope it's no secret to anyone that Yandex and Google collect, process and store information about each visit. Also, the results will not include issuance for mobile devices.
As an informational, for our test, we chose “how to check ping” - a fairly common question and quite unambiguous. Yandex search conditions - Moscow region, desktop version browser, for Google - the region of Russia (it is not possible to specify the location more precisely), the desktop version of the browser.
Yandex results, are constructed as follows:
Outcome: the results of the issue, fully meet the user's request, but there are no videos and services for verification.
Google results, look different.
Outcome: Top ten results are 100% responsive keyword, entered by the user and does not force him to make additional clicks in search of information.
As a commercial request, we chose "pizza with home delivery", without specifying a specific location, but referring to Sochi. In the search settings, we will set the automatic location based on the ip address.
Results for Yandex:
Results for Google:
Outcome: Yandex.ru confidently coped with the task, upsetting the amount of advertising. Google did not cope with the task, leaving us hungry :). The situation can be aggravated if your location is not determined correctly, this is often the case with Rostelecom users.
Technology has reached a serious level, but to a full-fledged artificial intelligence capable of correctly understanding a person’s need from the floor of a word is still far away. Therefore, we will try to mislead search engines with an “ambiguous request” - Napoleon, meaning not a commander, but a cake recipe.
Results in Yandex:
Google results:
Outcome: in a specific experiment, the Spektr technology is sent to Yandex for revision, because far inferior to the opponent in the results.
Many analysts and bloggers claim that, based on statistics, Google overtook its domestic colleague in traffic back in the spring of 2017. But is everything so clear? Or are there pitfalls that they are silent about?
Indeed, looking at one of the few available sources - Liveinternet statistics, you will see confirmation of this.
These are statistics on clicks from search engines to sites with an installed hit counter. This information directly indicates the number of users who use search engines to find information, rather than access mail or maps.
But why does everyone forget one important fact - Google has this advantage, thanks to operating system Android and its own built-in search. The market for mobile devices is constantly growing, and the statistics are also growing, but only because of the ignorance of users.
An indirect confirmation of the leading positions of Yandex is their own statistics - Radar.
As we can see from reliable sources, users prefer Yandex and its search algorithms over their foreign counterpart. As a result, this situation develops - due to more aggressive marketing or really better results, one can only guess.
It is impossible to say with certainty which Yandex or Google is better, because the world consists of many shades, and not just black and white colors. So it is with search engines, one is better looking for regional queries, the other is informational. The purpose of this article was not to define the exact definition of "leader" - it does not exist as such, I just wanted to show subtle points in the search that you may not have paid attention to.
And in the end, I summarized all the results in a table to help you decide which is better, and I have long decided and, and Google's search is in the address bar.
*All ratings are subjective and are for illustrative purposes only.
Habit is a terrible thing. Some things are taken for granted only because you are used to them. Often asking people like: “Why are you looking for Yandex?”, I get the answer: “Yes, I got used to it somehow.” Today we want to compare the popular products of Yandex and Google side by side and evaluate the real value of the Russian sworn friend of the American world bully.
The parameters that are of interest to us in the first place: the integration of services of companies, mobile use, the need for additional steps to install this or that software, as well as the design and enjoyment of use.
You can talk about taste, or you can just look at the screenshots. Google has a focus on search, there is a voice search right there. No banners, tickers, exchange rates, news and other informational noise that the national search engine literally packs the Russian.
Probably, this is some kind of feature of Russian consumption (or are they just used to it?), since the same yandex.com for the world has a completely tolerable appearance and ... bagel-parallax. 
But we remember about ya.ru and continue to test the performance of the Internet to them.
Account: Google:Yandex 1:1
We asked the search engines about Lobachevsky. I personally like more issuance of Google but I'm just used to it. In terms of utility, they are all the same. The only thing is that the strangest issue is in the project of the future Yandex - the Islands. Judge for yourself and don't judge for taste. 
Account: Google:Yandex 1:1
Google is looking for better voice. You can verify this on your phone and tablet. I have not yet figured out how to search by voice on a computer with Yandex. For fun, my son (6 years old) and I recently tested the Yandex browser and compared it with Google Chrome, namely the voice search for this couple. Live test results below :)
Here is how Google understands the little balabolka (for which Russian is not native at all):
And here is how Yandex understands it:
And here and there the language was set in advance to Russian.
Account: Google:Yandex 1:0
I know Yandex employees who use Gmail for personal purposes, but I have not seen Google employees who use Yandex.Mail.
Yandex mail has cute themes and an interesting interface, a lot of space and good Russification. Gmail has a modern interface, pluggable web plugins (such as Any.DO) and custom scripts. Gmail is integrated with Google drive and Google Docs. 
Account: Google:Yandex 1:0
In cards, the main thing is not beauty, but functionality. Giving in to the deep analysis of the map, it is easy to get into a mess and we will not do this. Let's just pay attention to the sense of beauty of those who made these products, look for an arbitrary address in Moscow and pay tribute to the cork functionality.
Google maps look modern and it's not even clear what to add to them. Yandex Maps - from the Stone Age. 
"Russia, Moscow, Gogolevsky Boulevard, 12s4" where is this? Both products are well aware of this, and Yandex also suggested the nearest metro. It's useful if you're a pedestrian, right? But Yandex does not know how to build pedestrian navigation. 
Yandex is the king of traffic jams. Drivers say that they have no equal. It's useless to compare. 
Account: Google:Yandex 1:1
Visual comparison:
On iOS 7 looks very "in theme" product Google. The Yandex product is still in the past. It is worth noting that maps for Kyiv are no longer pixelated, although they were still like that probably a month ago. Thank you. And yes, there is no foot navigation in Yandex maps either. But both support transport and very well.
It is worth saying that Yandex maps cache better, for example, a city. But on the same Android, this is easily solved by simply uploading the location you need in Google maps, which can be a city.
Well, if you travel a lot outside the CIS, then you can simply delete Yandex cards and use a single solution for the whole world - Google Maps.
And of course, Yandex is the king of traffic jams. And therefore a draw.
Account: Google:Yandex 1:1
Today, the Google.Music service for Russia was officially launched, and one can no longer forgive the design of Yandex.Music from the Stone Age. See for yourself: 
As for the price, the offer from Google is cheaper: 199 rubles. Yandex against 169 rubles. Google and the latter also have a month free. Additionally, you can upload up to 20,000 of your tracks to the Google cloud and use its cloud to synchronize between all account devices.
If speak about mobile applications, then Yandex has them for iOS and Android, and Google has them only for Google.
Account: Google:Yandex 1:0
If you have a domain and need to raise mail on it and all that is needed for work, then there are two suitable products: Google Apps and Yandex traffic rules. Yandex gives you only mail. Google gives (other than third party apps):
Account: Google:Yandex 1:0
Before talking on this topic, you need to understand one fact - both Google and Yandex need the browser you have installed for a lot, but the main thing is to monitor your behavior. Everyone is watching and doing it so much that it's better not to even think about it.
Personally, I consciously choose a browser from Google only because it does not have Yandex's obtrusive branding and involvement in a Google product is determined only at the time of installation and entering account data.
If you use Google services, then you'd better stay on Chrome. If you use Yandex services, then you can conveniently do this from the same Chrome.
Account: Google:Yandex 1:0
Another beauty of the iPhone and iPad is that you don't get something from your carrier or national search engine that jumps out at you. You get a bare system and put whatever you want on it. The same Yandex will be imposed on you only in the search (you can cut it down) or at these points on the map (you can’t cut it down). Everything, then only your choice. On Android, the choice starts with you accepting that Google is in charge. Even if you buy Nexus and there are no whistles and fakes of the operator or phone manufacturer or alternative search engine, then you are still in power Google services. Leave it there. Why do you need to build another layer of services on top of an unhappy processor and a battery-goner, if from the examples above it more or less follows that everything will be fine with you anyway? Namely, great Google browser Chrome (many are on it and on iOS!), excellent google maps Maps with worldwide coverage (and the farther from Russia, the better it will work), excellent Gmail, Google Drive, documents Docs of your domain for example, you will have all the music in the cloud, even funny GIFs will be thrown at you through Google+ :)
Account: Google:Yandex 1:0
Is the locality of Yandex services in the modern world worth building another service layer on a computer or in mobile phone? Our answer is no, it doesn't. And if you need traffic jams or habits, features of issuance or the beauty of Yandex mail, then leave everything as it is.
But on the subject all eggs in one basket we can talk in the comments. Although I personally do not think that one basket, two or three is of great importance in general. Either eat a basket or “carry” your “eggs” yourself without “baskets”, if there is enough education :)
Do you want to quickly figure out which search is better: Yandex or Google? To do this, you should find out the main advantages and disadvantages of each search engine and compare them. Consider the characteristics of these services.
A habit is what makes people most often choose a particular product, but you also need to pay attention to the functionality. Search from Yandex is better looking for information in Russia, while Google has a wider information coverage around the world. To evaluate the performance of search engines, you can compare parameters such as search quality, synchronization, mobile usage, additional features and design.
In May 2018, Runet users turned to Yandex search in 45.08% of cases, Google - 50.14%Google overtook Yandex in terms of total monthly audience in Russia, but lags behind its competitor in terms of the number of daily visits.
Of course, both search engines do an excellent job with their tasks: they find the necessary information on the Internet and offer it to the user. Perhaps someone is more accustomed to working with Yandex, but search system Google still wins in terms of convenience and functionality.
Both are worse. Sketch on the eternal theme. What is still better, Google or Yandex?
Yasha and Gosha
From the point of view of a webmaster, the question "which is better" is silly.
It is very stupid for a webmaster to try to single out the best search engine, since they occupy about 50% of each share in the Russian market. Therefore, you need to work with two at once, there is no alternative to this.
Yandex, if yours is not right at all new resource, in case the article answers the query the best, is more likely to place it in the top (in my experience), while Google may give a position 3-5 lower, simply because of the overall trust of the site and due to the lack of links.
I have purely Russian queries (especially those that go to people over 30+ years old) go much better in Yandex, but Google can catch up with younger people. Although even more (at times) can catch up with a social network like VK.
Services for webmasters (Metrika, Webmaster, Google search console, Google analytics) are all good, but in fact, Yandex is even better in some ways. At Yandex, these services are very convenient, understandable and easy, Google is a little more complicated and clumsy, although of course Google also has everything you need.
Same with Yandex. definitely better technical support(Plato). Here Google was not even close. Yandex always answers questions from webmasters.
But from the user's point of view, the situation is slightly different, and it seems to me that it is definitely better here ...
Google. I haven't used Yandex for searching for 6 years already. I just stopped and that's it. Get used to Google. And it seems to me that Google is more convenient, although to be honest, it’s already a matter of habit.
But for a Google user, if I sometimes go to Yandex (for example, check requests for my site, etc.), then after Google, Yasha makes me sick.
Offer to put them this browser, on main Yandex some bullshit.
Find everything you don't need
In general, both search engines are bad, since everything is the same in Google and Yandex got it all from Google. But Google is richer, they can afford to be less arrogant and use their resources and platforms for pressure in other ways.
The search engine browser is an ingenious solution for these companies to monopolize the position, but if chrome is a good, good browser, then Yandex browser is ... worse.
It is curious to watch the war between Yandex and Google for the Russian market. Yandex puts pressure through the Antimonopoly Service (at least this service does something good for Russia) on Google and still pushed through the decision to give Android users a choice of browser in Russia.
Previously, all Android smartphones were set to Google automatically, and accordingly this increased the share. This is not counting the built-in voice search, which is also through Google.
Don't forget that YouTube also belongs to Google.
As a result, both of these search engines are monopolies and it is a pity that there are no normal alternatives, they simply do not allow them to appear. But, funny, Google continues to beat Yandex and eat away share, and many of Yandex's decisions seem dubious, such as the abolition of link ranking.
As a user, I choose Google, but as a webmaster, it's stupid to choose one.
In general, I believe that search through search engines is dying. If, for example, mail.ru make a single search engine in in social networks, then they will rake in the whole market and just spit. Now other things are driving, the influence of links and word of mouth is returning again, branding (all this has not gone anywhere), and a system of smart content recommendations is also developing. People are using search less and less.
That's all. My other articles about promotion, SEO and promotion are here:
I also invite you to my
This story is as old as the world. A person invents a search engine, after a while it ceases to meet his requirements, and he goes to another system. Seriously, for many years the Russian-speaking population of our planet has been arguing about which is better - Google or Yandex. great battle titans is still going on. It should be noted that both systems work very well, and if we talk about the quality of the search, then the results of issuing data from search engines are relevant.
Let's try to determine the criteria according to which the capabilities of these search engines are evaluated.
However, when choosing Google or Yandex, there are few universal signs for evaluation, and enough subjective ones. We single out the two most significant types of features in terms of scale - the quality of the search and ease of use.
In each group, you can find many criteria that are important for people when using a particular search engine. If we talk about how Yandex differs from Google, then first of all - by search engine promotion methods, but this topic should be discussed in more detail.
First of all, a certain number of users, first of all, need convenience in the location of buttons and visibility when displaying results. IN this case You can give the palm to Yandex. The fact is that for many users, the numbering of search results positions is of great importance, which Google simply does not have - answers are displayed there without serial numbers.
String for search query more convenient in Yandex. Google has a shorter input field. On home page Yandex, at the same time, buttons for additional services are more located, and they cannot be found immediately in Google.
If you put the question like this: “How is Google better than Yandex?”, There is no definite answer here, since the first service was created for a different audience. If we consider the problem from the position of a Russian-speaking user, then, as far as convenience is concerned, we can recognize the leadership of Yandex.
Regarding the quality of these services, not everything is so clear. Yandex was originally created for the Russian-speaking segment of the Internet, and it is constantly changing (in best sense words) and growing. The Google search engine began to transform only over time. At the same time, the company's programmers are constantly working on improving the search, improving its quality. Among the important innovations, the implementation of regional search should be noted. Issue updates in the Yandex system are not as frequent as those of Google, but they are of higher quality.
The constant experiments of Yandex employees lead to the fact that the positions of certain sites change their location all the time, making the search process not always stable, but we believe that this is all done for the benefit of users.
From this point of view, Google can be defined as a more stable search engine.
As you can see, it is difficult to unequivocally determine which is better - Google or Yandex. Everything depends on the point of view. One can only cite statistics that show that 70 percent of the Russian population use the Yandex search engine. This is probably no accident. But there are also disadvantages: many call the issuance of Yandex commercial. Of course, there are reasons for this, but the system imposes serious requirements even on fully commercial sites, determining their relevance to search queries.
There are several theses that can neither be confirmed nor refuted, so let's just give them. It is widely believed among some specialists in the field of website promotion that Google indexes new pages and newly created sites faster, since it is “more experienced” due to age. In addition, Google pages also load faster. received a more responsive support service, or people who think so were simply unlucky with Yandex.
As for the site developers, they are completely embarrassed, since Yandex more often refuses to partner with advertising network than google. In addition, the reason for the refusal, as a rule, is not commented on.
So we decided on how Google is better than Yandex. Few people know, but any user actions on the Internet are tracked by both search engines, in fact, based on this data, a search takes place.
